Afina · 18 hours ago
Vice President of Sales – Retail & Strategic Partnerships
United States
Full-time
Remote
Director/Executive
8+ years expAfina is a rapidly scaling consumer brand redefining water-quality products, and they are seeking a Vice President of Sales to build their retail and wholesale business from the ground up. This executive will be responsible for revenue growth outside of direct-to-consumer channels by opening new partnerships and creating scalable distribution strategies.
Consumer Goods
Responsibilities
Create and execute Afina’s retail, wholesale, and professional sales strategy from scratch
Personally source, pitch, negotiate, and close early anchor accounts
Open doors with: National and regional retailers, Salon and spa groups, Hospitality, wellness, and multi-location service brands
Design pilot programs and convert them into long-term contracts and national rollouts
Lead negotiations with buyers, distributors, and strategic partners
Own pricing, margins, MOQs, promotional terms, and reorder structures
Be directly responsible for hitting aggressive revenue and expansion targets
Turn early wins into repeatable playbooks
Build sales processes, forecasting models, and channel KPIs
Partner closely with operations and finance to ensure inventory, cash flow, and fulfillment scale with demand
Work directly with the CEO, marketing, and product teams to align growth priorities
Influence packaging, merchandising, and product roadmap decisions based on real-world retail feedback
Collaborate on trade marketing, in-store execution, and co-branded promotions
Qualification
Required
8–15+ years of sales leadership experience in consumer products, CPG, beauty, wellness, or home goods
Personally closed meaningful retail or B2B distribution deals
Experience helping a brand move from DTC-only into physical retail or wholesale
Comfortable operating without a playbook—and creating one
Energized by ownership, accountability, and fast decision-making
Benefits
Aggressive performance-based bonus
Meaningful equity or long-term upside tied to growth
Benefits package
Company
Afina
Build the future of clean water with Afina. Afina is one of the fastest-growing e-commerce brands in the beauty space.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase