Paid Media Specialist 2 jobs in United States
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Ramsey Solutions · 1 week ago

Paid Media Specialist 2

Ramsey Solutions is a well-known company in personal finance, dedicated to changing the toxic money culture for good. They are seeking a Paid Media Specialist 2 for their EveryDollar team to create and execute marketing campaigns aimed at expanding their reach and fulfilling their mission of bringing hope to everyone.

Financial Services
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Culture & Values
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Responsibilities

Initiating and leading new marketing strategies, securing stakeholder buy-in, and managing stakeholder relationships effectively
Develop and implement innovative marketing strategies aligned with business goals and present plans to stakeholders, addressing concerns and securing support
Conduct both short-term and long-term trend and data analysis to inform strategic decisions
Regularly experiment with new tactics, platforms, and strategies to stay ahead of industry trends
Lead implementation and execution of marketing initiatives, coordinating with creative, media, and analytics teams for timely delivery
Monitor and report on strategy success, adjusting based on feedback and performance metrics to ensure alignment and effectiveness
Utilize analytics tools to track the impact of paid media on other marketing channels
Implement processes to measure the downstream effects of marketing activities on customer behavior and revenue
Drive and execute the facilitation of cross-channel & cross-BU activities
Proactively seek and analyze opportunities for optimization and integration across channels
Consult and provide recommendations on lead-generation materials and content for optimal engagement
Track and report on collaboration outcomes and their impact on business objectives

Qualification

Digital marketing experienceCampaign managementPPC/SEMAd spend managementPerformance marketingConversion trackingA/B testingLearning new ad platformsStakeholder managementCollaboration

Required

Applicants must be authorized to work in the U.S
3 + years of digital marketing experience, specifically with hands-on campaign management within paid media
Worked in paid search and social advertising
Handled ad spend of a minimum of $80K/month
Proactive in learning new ad platforms and optimization strategies
Passionate about doing meaningful work and growing your career in digital advertising
Enjoy collaborating with others to create great campaigns beginning to end
Experience with PPC/SEM, performance marketing, conversion tracking, A/B testing, and managing budgets across Google Ads, Meta, and other paid platforms (YouTube, LinkedIn, TikTok) is a plus

Benefits

Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
401(k) retirement plan with 4% match/company contribution
Annual wellness, counseling and grocery membership reimbursement
On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
Dependent care FSA
Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Company

Ramsey Solutions

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Ramsey Solutions provides biblically based, commonsense education and empowerment to people from all walks of life, giving them HOPE.