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Sol de Janeiro · 2 days ago

Director, Packaging Design (temp-perm)

Buffalo-Niagara Area

Full-time

Hybrid

Director/Executive

$150K/yr - $180K/yr

8+ years exp

Sol de Janeiro is a globally recognized beauty brand inspired by Brazil's beauty rituals. The Director of Packaging Design will be responsible for defining the global aesthetic and structural design intent of the brand's packaging, ensuring it reinforces brand equity and consistency across various markets and categories.

BeautyCosmeticsFitnessHealth Care

Responsibilities

Own the creative vision and design intent for all primary and secondary packaging across: fragrance, body care, skincare, gift sets and limited editions

Define and evolve: form language and silhouette, graphic systems and hierarchy, color, finishes, and materials (from a design POV)

Ensure packaging aligns with the broader brand world, creative direction, and premiumization strategy

Develop and steward global packaging architecture systems, including: master bottle families, component and closure systems, decoration standards, franchise-level design frameworks

Enable scale, speed, and consistency across SKUs, regions, and categories while preserving creative distinction

Ensure new designs reinforce not fragment existing brand equities

Lead both 2D (graphic) and 3D (structural/form) packaging design development

Partner with Packaging Development (Supply Chain) to: translate creative intent into feasible structures, protect design integrity through engineering and tooling

Review and approve: dielines, renders, mockups, samples to ensure they meet creative standards before production

Design packaging systems that perform across: specialty retail (e.g., Sephora), DTC and unboxing experiences, travel retail, pop-ups and flagship environments

Partner with Retail Experience & VM to ensure packaging integrates seamlessly into merchandising, planograms, and in-store storytelling

Ensure packaging translates clearly and powerfully into ecommerce PDPs, thumbnails, and social content

Partner with Brand Voice and Product Marketing to design: claims hierarchy, iconography systems, visual semiotics that signal efficacy, sensoriality, and positioning

Ensure packaging communicates clearly at shelf and digitally, even when copy is limited or localized

Act as the design authority on sustainability expression, partnering with Supply Chain to: integrate sustainable materials and solutions, ensure sustainability is expressed in a brand-right, premium way

Avoid generic or trend-driven “eco aesthetics” that dilute brand equity

Design packaging solutions with a strong understanding of: cost drivers, scalability constraints, manufacturing realities

Enable early creative decisions that balance brand ambition with commercial realism, minimizing late-stage compromises

Act as a brand guardian for packaging globally

Ensure consistency across: franchises, categories, regions, permanent vs. promotional packs

Partner with Creative Ops & Regional Enablement to: codify packaging guidelines, support regional adaptations within global guardrails, prevent over-localization or fragmentation

Lead and inspire external design agencies, vendors, and partners

Set a high creative bar across all collaborators

Position Sol de Janeiro as a design-led brand within the global packaging and creative community

Attract top-tier design talent and partnerships through clarity of vision and standards

Lead, mentor, and develop internal and external packaging designers

Build a culture of: craft excellence, attention to detail, consumer-centric design thinking

Elevate packaging design as a core creative discipline within the organization

Qualification

Packaging designStructural designGraphic designPackaging materials knowledgeCross-functional project leadershipGlobal brand experienceCuriosity about innovationAttention to detailCreative problem-solvingCollaboration