Product Content Manager jobs in United States
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SelectBlinds · 18 hours ago

Product Content Manager

SelectBlinds is seeking a Product Content Manager who will shape the company's narrative through content and imagery, focusing on storytelling, SEO leadership, and copywriting. This role involves managing a small team while ensuring alignment with brand goals and driving content performance through SEO-driven strategies.

Consumer GoodsE-CommerceHome Decor

Responsibilities

Support the development and execution of brand and content strategies that strengthen SelectBlinds’ voice and visual identity
Ensure consistency in storytelling, messaging, and tone across all channels
Develop and refine messaging aligned with SEO goals and brand voice
Lead the SEO team in identifying, prioritizing, and capitalizing on content opportunities that drive organic growth
Write, edit, and contribute to content supporting campaigns, launches, and ongoing initiatives
Help guide the development of product imagery including CGI, photography, and retouching
Support workflow management and quality review for internal and external resources
Collaborate with merchandising and marketing to align on product imagery priorities
Contribute to process improvements for asset management and cross-team collaboration
Assist in evolving product-focused visual storytelling to enhance customer experience
Assist in concepting, planning, and coordinating photography and video projects for brand storytelling
Work with creative, marketing, and product teams to support cohesive, conversion-focused visuals
Support shooting, editing, delivery, and optimization of video and imagery for digital platforms
Lead the SEO team in aligning content creation with keyword strategies, search trends, and user intent
Monitor and report on content and SEO performance to identify opportunities for improvement
Optimize on-site copy, imagery, and metadata to support organic visibility and engagement
Use analytics to guide content strategy and ensure measurable growth
Serve as a connector between marketing and merchandising teams to ensure cohesive execution in product launches
Support timelines, priorities, and deliverables across multiple content and creative initiatives
Contribute to SelectBlinds’ long-term content and storytelling evolution during the Shopify transition and rebrand phases

Qualification

SEO strategyContent strategyBrand storytellingAdobe Creative SuiteProject management toolsEditing skillsCreative decision-makingAIAutomation familiarityWriting skillsCommunication skills

Required

Bachelor's degree in Marketing, Communications, Visual Arts, or related field (or equivalent experience)
4–6 years in brand marketing, asset creation, SEO strategy, or product-focused visual production
Experience leading or guiding SEO teams or initiatives
Experience supporting creative production (photography, CGI, video)
Demonstrated success contributing to brand and SEO-driven content strategies
Strong cross-functional coordination experience
Strong understanding of brand storytelling, content strategy, and SEO best practices
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom) and CMS platforms (e.g., Shopify)
Experience with project management tools (e.g., Jira, Asana, Monday.com)
Excellent writing, editing, and communication skills
Ability to combine creative and data-driven decision-making

Preferred

Familiarity with AI and automation tools for content or optimization is a plus

Company

SelectBlinds

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SelectBlinds is a highly rated online window treatment company.