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Highlight · 1 day ago

Head of Marketing

New York, NY

Full-time

Onsite

Director/Executive

$150K/yr - $300K/yr

Highlight is a company focused on building the intelligent OS for the agentic age, and they are seeking a founding Head of Marketing. In this strategic role, you will own the marketing strategy, positioning, and customer narrative while leading the marketing function to drive growth and scale the organization.

Artificial Intelligence (AI)Assistive TechnologyVirtual Assistant

Responsibilities

Founding Marketer: Iterate and experiment with acquisition channels to identify and scale the unique lever that drives Highlight's organic growth, working with Eng or Ops to productize it

Own Brand & Narrative: Establish Highlight's marketing, positioning, and customer narrative across all touch points

Drive Organic Growth: Lead go-to-market efforts, identify, and scale key acquisition channels, and build demand generation motions

Customer Voice: Scale and own our customer communication across channels & ensure we have a tight feedback loop with both existing and potential customers

Content & Channel Ownership: Execute campaigns across all channels with a high quality bar; ensure the basics are excellent and regular

Leader: Build and scale Highlight’s marketing function, grow and develop the next generation of high octane marketers

Qualification

Full-Stack Marketing ExpertiseGrowth BackgroundData InformedEarly-Stage DNAHigh Bar for QualityEmpathy & CommunityRelentless ExecutionCollaborative Spirit

Required

Full-Stack Marketing Expertise: Deep proficiency across the entire marketing stack, from brand positioning to performance marketing and community management

Early-Stage DNA: Experience as a founder or early hire in a hyper-growth environment. You are comfortable with ambiguity and move at a blistering pace

Growth Background: Proven track record driving directly attributable growth in a high-performing marketing org

Data Informed: Rigorous in understanding causality of your work through data or other evidence; continuously learns from mistakes

Empathy & Community: Connects authentically with the next generation of knowledge workers and builds community—not just outbound

Relentless Execution: A 'no task is too small' mentality. You are ready to operate at the 10,000-foot level and the 1-foot level simultaneously

High Bar for Quality: You are detail-oriented and take immense pride in your craft. 'Good enough' is not in your vocabulary

Collaborative Spirit: Strong communication skills and the ability to work seamlessly within a lean, high-performance team

NYC or SF Presence: This is an in-person role. You must be based in or willing to relocate to one of our office locations and work from there five days a week