Fluke Health Solutions · 1 day ago
Commercial Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$114K/yr - $190K/yr
5+ years expFluke Health Solutions is a leader in biomedical and radiation detection markets. The Commercial Product Marketing Manager will develop and implement go-to-market strategies for SaaS products and consulting services, ensuring effective positioning and sales enablement to drive growth.
Medical Device
Responsibilities
Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets
Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns
Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging
Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides
Train and support the sales team on product value propositions, differentiation, and consultative selling techniques
Serve as a subject matter expert during key customer engagements to help close strategic opportunities
Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles
Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets
Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings
Define clear value propositions for SaaS and consulting services that resonate with target personas
Translate technical capabilities into compelling business outcomes for customers
Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces
Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines
Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution
Qualification
Required
Bachelor's degree in Business, Sales, Marketing, or a related field; an MBA is a plus
5+ years of relevant work experience with global products
Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more
Analytical & logical fact-based problem solving
Strong communication and presentation abilities to groups, large and small
Resourceful, collaborative teammate and possesses an owner mentality
Effective at time management and priority setting
Can travel domestically and internationally, 25%
Benefits
This position is also eligible for bonus as part of the total compensation package.
Company
Fluke Health Solutions
Keeping life’s critical devices ready to go at a moment’s notice.
501-1000 employees
H1B Sponsorship
Fluke Health Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (12)
2023 (9)
2022 (10)
2021 (11)
2020 (11)
Funding
Current Stage
Late StageLeadership Team
Laura Mellinger
Strategic HR Business Partner
Company data provided by crunchbase