This job has closed.

CVS Health · 1 month ago

Executive Director, Enterprise Sports Sponsorship Strategy & Activation

RI - Woonsocket

Full-time

Hybrid

Director/Executive

$132K/yr - $303K/yr

12+ years exp

CVS Health is the nation’s leading health solutions company, dedicated to transforming health care. The Executive Director, Enterprise Sports Sponsorship Strategy and Activation will shape the long-term sponsorship vision into disciplined execution, maximizing brand equity and business value through strategic partnerships and governance practices.

Health CareMedicalPharmaceuticalRetailSales

Responsibilities

Develop, govern, and implement the enterprise sports sponsorship strategy that is aligned with brand and business objectives

Build and operationalize a scalable sports sponsorship capability and practice, including strategic planning, stakeholder management and governance frameworks, measurement methodology, performance dashboards, and cross-functional operating models

Serve as the enterprise expert on sports sponsorship evaluation, asset valuation, contract structure, and deal negotiation – ensuring CVS Health secures maximum brand and financial value

Provide expert guidance to executive leadership on sponsorship opportunities, risks, investment levels, and ROI

Parter closely with Marketing, Merchandising, Brand, Government Affairs, Communications, and Legal to ensure sponsorships are strategically integrated and consistently executed to maximize impact and performance against business and brand objectives

Identify, recommend, negotiate, manage, and optimize, high-value partnerships across leagues, teams, venues, media partnerships and outside agencies that align with the brand and vision and objectives

Analyze market trends and competitor activities to stay ahead in the industry

Qualification

Sports sponsorship strategyPartnership managementContract negotiationPerformance measurementStrategic planningMarket analysisCross-functional leadershipTeam coachingStakeholder managementGovernance frameworks

Required

12+ years of progressive experience in sports sponsorship strategy and partnership management, with a proven track record of leading sponsorship portfolios for major brands, leagues, or agencies

Deep expertise in the sports sponsorship industry, including asset valuation, contract structure, partnership negotiation, rights management, and activation best practices

Demonstrated experience designing, operationalizing, and scaling a sponsorship or partnership practice – ideally across a large, complex, multi-business organization

Strong strategic thinking skills, with the ability to assess sponsorship opportunities, build long-term portfolio strategies, and translate enterprise goals in actionable plans

Hands-on execution experience, including leading cross-functional activation, overseeing agency/external partners, and ensuring best-in-class delivery across multiple channels and business units

Proven ability to analyze performance data, build measurement frameworks, and use insights to guide investment decisions and optimize ROI

Demonstrated ability to thrive in a fast-paced, highly matrixed environment – balancing strategic leadership with operational execution

Strong leadership and talent development capability – coaching teams, building new capabilities, and establishing governance models and best practices for a newly established team

Bachelor's degree in business, Marketing, sports management, or a related field is required

Preferred

Experience working within a large enterprise or Fortune 50 environment

Strong network across leagues, teams, properties, and sports marketing agencies

Experience leading high-value partnerships across multiple sports verticals (i.e. NFL, MLB, USSF, venue rights, etc.)

Benefits

Affordable medical plan options

401(k) plan (including matching company contributions)

Employee stock purchase plan

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility