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FTI · 2 months ago

Market Research Analyst

WI - Neenah

Full-time

Hybrid

Mid Level

3+ years exp

Faith Technologies is a company focused on construction, engineering, manufacturing, and renewable energy. The Market Research Analyst will gather, analyze, and interpret data to guide product development and brand strategy, leveraging AI-enabled tools and translating insights into actionable recommendations.

Construction

Responsibilities

Designs, programs, and manages surveys using Qualtrics or other survey platforms

Leverages AI-based market research and analytics tools to enhance speed, accuracy, and depth of insights

Conducts primary and secondary research for market sizing, to evaluate customer needs, competitor positioning, industry trends, and emerging technologies

Synthesizes complex findings into concise reports, dashboards, and presentations for internal stakeholders and executives

Collaborates with product development, product marketing, and sales teams to align research insights with strategic initiatives

Supports advanced research methodologies such as conjoint analysis, segmentation, win/loss analysis, and usability testing

Maintains a pulse on market shifts, market size, regulatory changes, and competitor strategies relevant to FTI’s business lines (e.g., Battery Energy Storage Systems, Switchboards, Power Distribution Modules, EV Charging)

Performs other related duties as required and assigned

Qualification

Market Research ExperienceQualtrics ProficiencyAI-Driven Research ToolsStatistical Analysis ToolsAdvanced Quantitative MethodsAnalytical SkillsCommunication SkillsCollaboration Skills

Required

Bachelor's degree in Market Research, Business, Data Analytics, or a related field

3–5 years of market research experience in a corporate, consulting, or agency environment

Proficiency with Qualtrics (or other leading survey software such as SurveyMonkey, Alchemer, etc.)

Familiarity with AI-driven research tools (e.g., text analytics, predictive modeling, data visualization)

Strong analytical skills with the ability to interpret large datasets and distill insights into actionable recommendations

Demonstrated ability to create professional reports and presentations for executive-level audiences

Excellent communication and collaboration skills

Preferred

Experience with energy, technology, or industrial sectors preferred

Knowledge of AI-based market research tools for data exploration, synthesis and reporting a plus

Knowledge of statistical analysis tools (e.g., SPSS, R, Python, or similar) preferred

Familiarity with market sizing to determine market share: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) a plus

Familiarity with advanced quantitative methods (choice-based conjoint, segmentation, regression, forecasting) preferred

Experience working in cross-functional teams with product managers, engineers, or marketer a plus