HighLevel · 2 weeks ago
Sr. Director, Product Management - AI Products
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. The Sr. Director, AI Products is responsible for owning the vision, strategy, and execution of GoHighLevel’s AI products, ensuring that AI capabilities translate into customer value and business results.
Responsibilities
Define and continuously refine the AI product vision and mission for GoHighLevel
Own the AI product roadmap, balancing near-term wins with foundational investments
Identify high-leverage AI opportunities that materially improve customer outcomes and platform differentiation
Help shape how AI becomes embedded into the core product experience—not bolted on
Lead AI products from discovery through launch, iteration, and scale
Partner closely with Engineering and Data teams to deliver reliable, scalable AI systems
Maintain strong product quality and customer trust while moving quickly in a fast-evolving AI landscape
Make pragmatic tradeoffs across scope, speed, cost, and technical complexity
Be directly accountable for AI adoption, usage, retention, and monetization
Translate AI capabilities into clear customer value propositions and pricing/packaging inputs
Use data and customer feedback to drive continuous improvement and prioritization
Clearly communicate AI product performance, risks, and opportunities to executive leadership
Drive the evolution of AI-native UI and UX , ensuring AI feels intuitive, proactive, and valuable
Influence platform-wide product decisions where AI meaningfully impacts customer workflows
Collaborate with Design to set standards for AI interactions, transparency, and trust
Act as the central product leader for AI across the company
Work closely with GTM teams to ensure AI products are well-positioned, adopted, and supported
Partner with executive leadership on AI strategy, investment tradeoffs, and sequencing
Provide clear, structured updates on AI progress and impact
Lead and mentor AI-focused product managers and cross-functional product pods
Help shape the future AI product organization as scope and impact grow
Establish product practices that support experimentation, learning, and scale
Qualification
Required
12+ years of product management experience with increasing scope and ownership
Proven experience leading AI-powered or data-driven products from concept to scale
Strong product judgment with clear business and customer orientation
Experience owning outcomes, not just roadmaps or features
Ability to influence across functions and operate comfortably with executive stakeholders
Preferred
Experience with AI platforms, LLMs, AI agents, or workflow automation
Background in SaaS products serving SMBs, agencies, or complex workflows
Experience evolving UI/UX around intelligent or automated systems
Comfort operating in ambiguity and shaping emerging product categories
Company
HighLevel
HighLevel is a marketing and advertising platform that captures message leads via voicemail, SMS, emails, FB messenger, and more.
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
General AtlanticPeakequity
2024-04-11Private Equity
2021-11-04Private Equity· $60M
Recent News
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2025-12-10
EIN Presswire
2025-12-02
2025-11-28
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