Tractive · 1 week ago
Influencer Marketing Manager (North America)
United States
Full-time
Remote
Mid Level
3+ years expTractive is the most trusted name for keeping cats and dogs safe and healthy. They are seeking an Influencer Marketing Manager to build and scale their influencer marketing program across the US and Canada, manage relationships with creators, and optimize campaign performance.
Consumer ElectronicsGPSPetSoftwareWearables
Responsibilities
Build and scale our influencer marketing program for the US and Canadian markets across Meta, TikTok, and YouTube
Source and vet creators using platforms like Insense and direct outreach to build a strong pipeline of brand-aligned influencers
Lead end-to-end contract negotiations with influencers and their management, securing favorable terms while nurturing long-term relationships
Own and optimize the influencer marketing budget, tracking spend against performance targets across creator tiers and platforms
Develop clear, on-brief content guidelines and support creators from initial concept to final delivery to ensure assets meet brand and campaign requirements
Partner closely with our Paid Social team to identify top-performing influencer content for paid amplification and whitelisting
Track and analyze campaign performance, including CPO and engagement rates, and share insights to improve future collaborations
Maintain a structured creator database with performance history, contract terms, and relationship notes
Plan and coordinate key promotional influencer campaigns for moments like Black Friday, Cyber Monday, holiday seasons, and product launches
Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Qualification
Required
3-5 years of experience in influencer marketing and creator partnerships, ideally in a performance-focused environment
Deep understanding of creator ecosystems on Meta (Instagram/Facebook), TikTok, and YouTube
Proven track record in negotiating influencer contracts and managing campaign or partnership budgets
Hands-on experience with influencer platforms such as Insense, CreatorIQ, Aspire, or GRIN
Strong project and time management skills, comfortable driving multiple campaigns at once
Excellent written and verbal communication skills in English
Strong creative instincts with the ability to develop clear briefs and provide constructive feedback to creators
Confident working with performance metrics like CPO and engagement rates to guide decisions
Preferred
Passion for social media, creator culture, and helping pet parents discover products they love
A doer with a hands-on mentality who's eager to bring their experience to the table
Relationship-driven and confident communicating with creators, agencies, and internal stakeholders
Curious and always looking to learn something new
Analytical and performance-oriented, yet creative with an eye for storytelling and detail
Organized and reliable, able to juggle many moving parts without losing sight of the big picture
Company
Tractive
Tractive develops GPS tracking devices designed for dogs and cats.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$37.69MKey Investors
Guidepost Growth EquityMonkfish EquityJohann "Hansi" Hansmann
2021-05-26Series A· $35M
2021-01-11Secondary Market
2018-12-20Series Unknown
Leadership Team
Michael Hurnaus
Co-Founder & CEO
Andrew Bleiman
EVP, North America
Recent News
BusinessCloud
2025-10-19
Company data provided by crunchbase