CRM Manager, B2C Marketing jobs in United States
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Slice · 2 days ago

CRM Manager, B2C Marketing

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$145K/yr - $160K/yr
date5+ years exp

Slice is a company dedicated to empowering local pizzerias with technology and services. They are seeking a strategic, data-driven CRM Manager to lead consumer marketing automation efforts and drive customer engagement through various channels such as email, SMS, and push notifications.

Food and BeverageRestaurantsSaaS

Responsibilities

Lead and develop a team of two CRM specialists, setting priorities, coaching for growth, and ensuring flawless campaign execution in Braze
Own the consumer lifecycle strategy, from onboarding and reactivation to retention and loyalty - optimizing for repeat order rate and order frequency
Plan and execute multi-channel campaigns (email, push, SMS, in-app) that engage millions of pizza fans and drive measurable business impact
Collaborate with creative, analytics, and engineering to build and optimize journeys across all stages of the user lifecycle
Develop and maintain the CRM roadmap and marketing calendar, aligning with company goals and key seasonal moments
Experiment constantly - develop and test hypotheses, run A/B tests, and use results to improve messaging, segmentation, and automation
Manage and optimize Braze: segment audiences, build triggers, automate journeys, and ensure technical accuracy and deliverability
Report weekly, monthly and quarterly on CRM performance, highlighting trends, conversion insights, and opportunities to improve results

Qualification

CRM managementBrazeB2C marketingData analysisMulti-channel campaignsTeam leadershipCollaboration skillsCommunication skillsOrganizational skills

Required

5+ years of experience in CRM, lifecycle, or retention marketing within B2C or B2B software companies
At least 3 years of hands-on experience working with Braze
Proven ability to manage multiple projects, timelines, and campaigns simultaneously
Deep understanding of email, SMS, and push marketing - from creative and segmentation to deliverability and compliance
Analytical mindset with experience using data to inform strategy, identify trends, and drive optimization
Demonstrated success designing and testing personalized user journeys and automated campaigns
Excellent collaboration skills - able to partner cross-functionally in a global, fully remote organization
Experience leading and mentoring team members
Strong communication, planning, and organizational skills
A passion for local business, food, and helping independent pizzerias thrive

Preferred

Candidates based in the East Coast time zone

Benefits

Flexible PTO
Market leading medical, vision and dental insurance
401K matching up to 4%
Wellness reimbursement/stipend
Weekly pizza stipend (Yes, that’s a thing!)

Company

Slice

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Slice supports independent pizzerias with integrated technology, superior buying power, and a community of like-minded pizzeria owners
dateFounded in 2015
location
New York, New York, USA
people-size201-500 employees
web-link
http://slice.com

Funding

Current Stage
Late Stage
Total Funding
$125M
Key Investors
Cross CreekKohlberg Kravis RobertsNotable Capital
2021-04-14Series D· $40M
2020-05-12Series C· $43M
2019-03-29Series B· $20M

Leadership Team

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Ilir Sela
Founder, CEO
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Loren Padelford
CRO
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