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Panasonic North America · 1 day ago

Content and Communication Specialist

Newark, NJ

Full-time

Onsite

Mid Level

$77K/yr - $87K/yr

3+ years exp

Panasonic North America is committed to improving lives through innovation and is seeking a Content and Communication Specialist to enhance their brand presence. The role involves developing and managing communications strategies, utilizing AI tools for content optimization, and collaborating with various teams to ensure alignment with business goals.

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Responsibilities

Work closely with Product and Marketing Teams to establish content strategy that aligns with category business goals and KPI’s

Manage and maintain content calendars and distribution plans, ensuring timely and consistent messaging across owned channels (web, email, and social)

Work with external agencies to manage D2C email programs, tracking against KPIs within various categories and providing timely reporting to product and management teams

Monitor and regularly report on content performance metrics, such as engagement, traffic, and conversions, and make data-driven recommendations for optimization

Utilize AI analytics tools to monitor and enhance search visibility, conversion rates and customer experience across retail channels

Create, edit, and refine brand copy using AI-assisted writing tools while maintaining brand voice and tone

Partner with Creative Manager to develop AI-generated imagery and visual assets for use across web, social, and retail platforms

Stay current on emerging AI technologies to improve content quality, efficiency, and creativity

Maintain a consistent repository of media materials, talking points, and brand assets

Work with PR agency to align media, influencer and seeding strategy with overall content strategy

Identify media coverage and awards that support business goals - managing rights and maximizing usage in partnership with marketing team

Assist in identifying and coordinating brand partnerships aligned with strategic objectives

Compile monthly and quarterly communications performance reports, using AI analytics tools where applicable to track and report on brand awards, media coverage and influencer activity

Qualification

Content strategyAI-based content toolsDigital marketingSEO knowledgeProject managementEditing skillsVisual storytellingBasic graphic designVideo editingWriting skillsCollaborationAdaptability

Required

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

3-5 years of experience in content strategy, communications, digital marketing, or PR

Strong writing, editing, and visual storytelling skills

Direct experience with AI-based content creation tools (e.g., ChatGPT, Gemini, Jasper,etc)

Experience with content management systems, digital analytics, and social scheduling tools

Excellent project management and multitasking abilities

Collaborative team player with curiosity and adaptability

Knowledge of SEO and content optimization strategies required

Preferred

Basic graphic design or video editing experience (Adobe Creative Suite or Canva) is a plus

Benefits

Health Benefits - Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.

Voluntary Benefits - Life, accident, critical illness, disability, legal, identity theft, and pet insurance.

Panasonic Retirement Savings & Investment Plan (PRSIP) - 401(k) plan with company matching contributions and immediate vesting.

Paid Time-Off Benefits - Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.

Educational Assistance - Tuition reimbursement for job-related courses after six months of service.

Health Management and Wellbeing Programs -Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.

Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition

Annual Bonus Program - Opportunity for an annual performance-based bonus.

Company

Panasonic North America

Glassdoor3.7

Panasonic is a leading technology provider of electric batteries and consumer lifestyle technologies, as well as innovative smart mobility, sustainable energy, and integrated supply chain solutions.

Founded in 1963

Toyonaka, Osaka, JPN

10001+ employees