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Rutgers University · 1 day ago

Program Coordinator I - Marketing

New Brunswick, NJ

Full-time

Hybrid

Entry Level

$60K/yr - $62K/yr

2+ years exp

Rutgers University is seeking a Program Coordinator I – Marketing for the Office of Continuing Professional Education. This role is responsible for the creative development and management of marketing campaigns to increase attendance and revenue for a diverse portfolio of programs.

EducationHigher EducationUniversities

Responsibilities

Coordinates, plans, schedules, writes, designs, and edits marketing campaigns and advertisements to increase attendance and revenue of OCPE’s vast portfolio of programs

Cultivates current customer prospects and develops new prospects across multiple platforms

Provides timely and helpful responses to customer inquiries regarding courses and programs

Maintains working knowledge of OCPE’s programs and audiences to understand how they intersect with each other as well as a broad understanding of the mission, vision, role and goals of OCPE, the New Jersey Agricultural Experiment Station, Cooperative Extension and the university

Performs professional work that requires knowledge of marketing principles and practices, and a good understanding, use, and application of related concepts, theories, principles, practices and terminology of the organization

Completes work under general supervision, within established work parameters, with few direct instructions

Qualification

Marketing principlesCustomer relationship managementDigital marketingAdobe Creative SuiteSocial media marketingProject managementInterpersonal skillsCommunication skillsOrganizational skillsAdaptabilitySelf-starter

Required

Bachelor's degree in marketing, public relations, communication, journalism, English, or a related field or an equivalent combination of education and/or experience and two years of experience that demonstrates skill, knowledge, and understanding of marketing, public relations, or promotional advertising

A valid driver's license would be required for this position

Successful completion of the university's defensive driving course (within six months of hire)

Proficiency in customer relationship management software, email marketing software, digital marketing best practices, photo editing software (Adobe Photoshop preferred), digital marketing design tools (e.g. Adobe InDesign or Canva), SEO techniques, social media marketing, paid advertising platforms (e.g., Google Ads, Facebook ads, and others) and Microsoft Office Suite

Strong interpersonal, communication, and organizational skills

Ability to work with a diverse group with tact and diplomacy

Must be a self-starter who looks forward to meeting our customers in person and on the phone and can see the overall objective, takes initiative, and demonstrates competency in variety of tasks from conducting interviews for promotional purposes to creating ad campaigns to prospect development and closure

Excellent planning skills to manage a steady, busy workflow but also be adaptable and flexible to accommodate changes and time-sensitive requests

Ability to apply relevant past professional experience while being motivated and excited to learn new skills and strategies to effectively support the marketing unit and OCPE

Preferred

Four years of relevant experience in a marketing/sales role and demonstrated competence and computer literacy in industry standard software

Demonstrated project management, critical thinking, and creative problem-solving skills

Effective customer service and collaborative skills

Ability to quickly understand organizational needs and priorities

Familiarity with basic HTML coding

Familiarity with OCPE program areas (including environmental management, turfgrass management, landscaping, radon, and public health) will allow this position to better understand customer needs and develop effective marketing campaigns