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Senior Helpers · 2 days ago

Strategic Partnerships / Sales Representative - Home Care

Mechanicsburg, PA

Full-time

Hybrid

Mid Level

$60K/yr - $75K/yr

Senior Helpers of Central Pennsylvania is seeking a motivated professional to join their team as a Strategic Partnerships & Sales Representative. This role is responsible for driving new business growth and strengthening referral partnerships within the healthcare sector.

Health Care

Responsibilities

Maintain a clear understanding of Senior Helpers’ services, programs, and differentiators to accurately represent the company

Follow established sales processes and best practices to ensure consistency and professionalism in all outreach activities

Identify and prioritize target referral sources including hospitals, rehabilitation centers, senior living communities (independent living, assisted living, memory care, skilled nursing), physician practices, respite care, hospice, home health agencies, and related healthcare providers

Conduct proactive outreach through a mix of emails, phone calls, social media, and in-person drop-ins

Schedule and lead introductory meetings with referral partners to build relationships and educate them on Senior Helpers’ services

Manage and nurture existing referral partner relationships through regular touchpoints, including monthly check-ins, quarterly events, appreciation visits, and Senior Helpers-hosted events to deepen and strengthen partnerships

Provide timely and consistent follow-up on outreach, meetings, referrals, and warm leads

Serve as a trusted partner and resource for referral sources by understanding their needs and aligning solutions

Represent Senior Helpers at industry conferences, trade shows, and community events

Actively participate in professional networking events, both industry-specific and general community-based, to expand referral networks

Deliver engaging, tailored presentations to residents, staff, and referral partners to showcase the value of our services

Document all outreach activities, meetings, and follow-ups in the CRM system to ensure accurate pipeline tracking

Weekly report on activity, progress, successes, and challenges

Work with marketing to maximize the impact of outreach and event efforts by providing timely content, photos, and insights for social media and PR

Working with the Director of Strategic Partnerships, collaborate with Marketing to develop fresh, relevant content to support recurring outreach, hosted events, and monthly touch-points