EZO · 19 hours ago
VP Marketing
United States
Full-time
Remote
Senior LevelEZO is a company that builds asset-intelligence software used by IT and operations teams across various industries. The VP Marketing role focuses on driving growth through both organic and paid marketing strategies, enhancing content operations, and executing effective go-to-market strategies to increase brand awareness and lead generation.
ConstructionEducationFinancial ServicesHealth CareInformation Technology
Responsibilities
Own non-branded organic and paid pipeline targets by product and region
Build topic clusters, programmatic SEO (integrations, alternatives, comparisons), review-site strategy, and community distribution
Fix technical SEO (crawl health, schema, page speed, internal linking) and ship an organic growth dashboard visible to ELT
Improve LLM brand awareness such that ICPs are recommending our solutions via ChatGPT and Gemini with at least 60% coverage
Stand up a human-in-the-loop content factory: AI for briefs/outlines/drafts/repurposing; humans for accuracy, expertise, and voice
Launch an “EZO Answers” knowledge hub/ insights reports/ survey reports (structured for humans and LLMs to cite)
Create data assets (e.g., State of Asset Data report), calculators, and templates; atomize into posts, clips, emails, and ads
Establish AI guardrails (fact-sourcing, citations, model prompts, review checklists)
Define crisp narratives per product/segment (ITAM, CMMS, rental), competitive traps, and JTBD stories
Tiered launch runbooks, pre/post-launch pipeline targets, “wow-moment” demo assets, beta/EAP programs
Battlecards, ROI stories, talk tracks, objection handling; certify AEs/SDRs and keep assets fresh monthly
Partner with Product/Finance on value metrics; run A/Bs that improve win rate and ASP without spiking churn
Focused beachheads (e.g., UK/IE, ANZ): localized pages, in-region proof, review sites, webinars/events, timezone coverage
MSP/channel co-marketing kits (LP + webinar + email + enablement) with sourced/influenced pipeline goals
Multi-touch attribution, CP-SQL thresholds, and a weekly kill/scale review
SQL quality loop with SDR/AE; speed-to-lead in local hours for beachheads
Budget allocation by channel based on CAC/LTV and win rates
Level up the current US/Lahore team (Demand Gen, PMM, Content/SEO, MOPs, Design)
Select/manage agencies and contractors only where the CAC math works
Qualification
Required
Experience in building and executing growth strategies for non-branded organic and paid pipeline targets
Strong understanding of technical SEO, including crawl health, schema, page speed, and internal linking
Experience in establishing and managing LLM-augmented content operations
Ability to create and manage data assets, including reports, calculators, and templates
Experience in defining product positioning and ideal customer profiles (ICPs)
Proven track record in launching marketing campaigns with tiered launch runbooks and pipeline targets
Experience in sales enablement, including creating battlecards, ROI stories, and objection handling
Ability to conduct pricing and packaging experiments in collaboration with Product and Finance teams
Experience in international go-to-market strategies, including localized content and in-region proof
Experience in partner/channel marketing, including co-marketing kits and pipeline goals
Strong analytical skills, including multi-touch attribution and budget allocation based on CAC/LTV
Experience in team management and development, particularly in demand generation, product marketing, content/SEO, and marketing operations
Ability to select and manage agencies and contractors effectively
Company
EZO
Workflow-friendly, asset-driven software solutions that unify and streamline your most critical processes.
Founded in 2011
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Syed Ali
Founder
Recent News
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