parcelLab · 2 months ago
Demand Generation & Growth Marketer USA
Boston, MA
Full-time
Hybrid
Mid Level
3+ years expparcelLab is reshaping how the world’s leading brands manage the post-purchase experience. As a Demand Generation & Growth Marketer, you will execute data-driven, AI-powered campaigns and manage go-to-market strategies in the region, focusing on personalized outreach and event management.
DeliveryLogisticsSaaSShippingSoftware
Responsibilities
Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting
Own all physical events in the region – from trade show booths to exclusive dinners and satellite events. You’ll manage everything from data collection to follow-up
Run LinkedIn Ads, Google Ads, Influ2 and other paid campaigns and collaborate with SDRs for personalized follow-ups
Launch and manage email and outreach workflows via HubSpot, Gong, and Clay
Drive ABM activations, direct mail, and gifting programs that make prospects remember us
Build and maintain automation flows across Clay, HubSpot, Salesforce, and AI tools (N8N, Make, etc.)
Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync
Keep our Notion marketing board fully aligned with deadlines, owners, and deliverables
Always scout new tools that push the boundaries of efficiency and creativity
Partner closely with our designer and developer (both in-house) to brief and QA assets
Collaborate with the global Content team to align narratives across regions
Write short-form copy for ads, emails, or event collateral when needed
Build and optimize ABM landing pages and personalized outreach flows
Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas
Measure and report performance across channels, tracking how campaigns influence pipeline and deals
Continuously test, analyze, and optimize – from targeting to creative
Manage data hygiene, enrichment, and operational workflows to ensure flawless campaign execution
Qualification
Required
3–5 years of hands-on B2B SaaS marketing experience, ideally in demand gen, growth, or campaign roles
Proven experience with HubSpot, Salesforce, and Clay (required)
Technical curiosity – you know what APIs do, can debug tracking issues, and understand HTML/CSS basics
Familiarity with modern GTM tools like Influ2, 6Sense, Mutiny, Chili Piper, Clearbit, Demandbase, Gong, etc
Strong project management skills and attention to detail
Excellent written and verbal communication (English)
Naturally AI-first – you experiment with AI tools daily to automate, create, and optimize
Benefits
Plenty of room for your own ideas...space to try, fail and learn!
Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities
Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices No problem! Find yourself a co-working space instead, and we’ll help cover the costs
Career development opportunities, including our Leadership Development Program and our Mentorship Program, as well as online language courses, available budgets for further training and access to LinkedIn Learning
Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health
Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites
Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you’ll love working here!
Company
parcelLab
parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational cost and complexity, and optimize customer experience in an unprecedented way.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$112.06MKey Investors
Insight PartnersSAP.iOSpeedUP! Europe
2021-05-11Series C· $112M
2019-10-09Series B
2019-09-16Non Equity Assistance
Leadership Team
Tobi Buxhoidt
Founder & CEO
Julian Krenge
Founder & CTO
Recent News
2025-09-04
2025-03-26
Company data provided by crunchbase