Lionsgate South Asia · 1 month ago
VP, Earned Media
Santa Monica, CA
Full-time
Onsite
Director/Executive
$190K/yr - $210K/yr
12+ years expLionsgate South Asia is a leading content company, and they are seeking a Vice President of Earned Media to shape and drive their global earned media strategy. The role involves leading integrated communications across various platforms, managing external agency relationships, and advising senior leadership on media trends.
Entertainment
Responsibilities
Lead the development and execution of integrated earned media campaigns that span across PR, social, and influencer programs across Lionsgate Television’s content portfolio
Partner with Publicity, Brand/Title, Creative teams and Network partners to identify story angles, talent opportunities, and fan-centric moments that drive engagement
Oversee day-to-day deliverables and execution across earned channels, including social strategy, influencer engagement, and press integrations
Manage external agency relationships (social, PR, influencer) to ensure cohesive campaigns and breakthrough creative output
Evaluate performance through KPIs, media impact, and sentiment analysis to refine future strategies and strengthen long-term partnerships
Identify and leverage cultural trends, viral moments, and emerging technologies (including AI) to keep campaigns innovative and audience-first
Serve as a key advisor to senior leadership on the evolving media landscape, digital innovation, and new earned storytelling models
Identify strategic opportunities in the consumer landscape and partner with cross-functional teams to develop and execute audience-focused strategies that drive engagement with our content
Qualification
Required
Bachelor's degree in Marketing, Communications, Film, or experience in a related field
12+ years of experience in Earned Media, PR, an/or Social Strategy, ideally within entertainment, streaming, gaming, or agency environments. Open to adjacent pop culture verticals (music, fashion, etc)
Experience partnering with and managing global PR and/or creative agencies
Proven success leading integrated earned campaigns that combine press, talent, influencer, and social activations
Expertise in talent relations, from red carpet events to press junkets, to creator and influencer activations
Deep understanding of entertainment, publicity, and digital ecosystems, with the ability to merge social and press opportunities for maximum impact
Ability to connect social storytelling with larger PR narratives to maximize buzz and brand equity
Exceptional leadership, collaboration, and communication skills; adept at managing cross-functional teams and agency partners
Strategic, culturally fluent, and passionate about storytelling and innovation
Preferred
Network of partnerships within entertainment creator and influencers
Familiarity with emerging social platforms, cultural trends, and AI-driven audience engagement tools
Experience developing global earned media frameworks or campaign playbooks
Benefits
Full Coverage – Medical, Vision, and Dental
Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
401(k) company matching
Company
Lionsgate South Asia
The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world.
11-50 employees
H1B Sponsorship
Lionsgate South Asia has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (4)
2023 (1)
2022 (6)
2021 (9)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase