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Children's National Hospital · 23 hours ago

Associate Social Media Specialist

Silver Spring, MD

Full-time

Onsite

Entry Level

$53K/yr - $53K/yr

2+ years exp

Children's National Hospital is seeking an Associate Social Media Specialist to enhance their social media presence. The role involves monitoring interactions, creating engaging content, and assisting with daily social media operations.

AssociationChild CareHealth CareNon Profit

Responsibilities

Assist in drafting and scheduling basic social media posts across platforms (e.g., Facebook, Instagram, LinkedIn, X)

Maintain and update content calendars to ensure timely and consistent publishing

Capture photos and short videos from hospital events, departments, or community activities for use in social media content

Monitor comments, messages, and mentions on social media platforms

Flag sensitive, inappropriate, or concerning comments for escalation to the appropriate internal teams (e.g., patient relations, legal, communications)

Support community engagement by liking, sharing, and responding to comments as directed

Provide administrative support to the social media and influencer teams

Assist in compiling weekly or monthly performance reports using analytics tools (e.g., Meta Insights, SproutSocial)

Help track campaign performance and audience engagement metrics

Assist in preparing outreach materials for influencers, brand partners, or community collaborators

Help maintain contact lists and track engagement or deliverables from external partners

Monitor social media trends, hashtags, and platform updates relevant to healthcare and community engagement

Provide summaries or quick briefs to the team to inform content planning and strategy

Ensure all content and interactions follow hospital branding guidelines and HIPAA/privacy regulations

Participate in training on social media policies, patient confidentiality, and digital professionalism

Work closely with marketing, communications, and clinical teams to support storytelling and campaign execution

Take initiative to learn new tools, platforms, and best practices in healthcare social media

Anticipate and responds to customer needs; follows up until needs are met

Demonstrate collaborative and respectful behavior

Partner with all team members to achieve goals

Receptive to others’ ideas and opinions

Contribute to a positive work environment

Demonstrate flexibility and willingness to change

Identify opportunities to improve clinical and administrative processes

Make appropriate decisions, using sound judgment

Use resources efficiently

Search for less costly ways of doing things

Speak up when team members appear to exhibit unsafe behavior or performance

Continuously validate and verify information needed for decision making or documentation

Stop in the face of uncertainty and takes time to resolve the situation

Demonstrate accurate, clear and timely verbal and written communication

Actively promote safety for patients, families, visitors and co-workers

Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

Qualification

Social media managementContent creation toolsDigital marketing knowledgeSocial media platformsAnalytics toolsHootsuite CertificationGoogle Digital GarageMeta Certification