Cedarhurst Senior Living · 1 week ago
Director of Sales
Crown Point, IN
Full-time
Onsite
Lead/Staff, Director/Executive
2+ years expCedarhurst Senior Living is a leading provider of senior living communities, dedicated to enriching the lives of residents through exceptional care and personalized services. The Director of Sales is responsible for driving occupancy and revenue growth by leading the full sales process from inquiry through move-in, while ensuring the community meets and exceeds established goals.
Health CareManagement ConsultingMarketing
Responsibilities
Prioritize and execute revenue-generating sales activities that directly support community growth and operational success
Serve as the primary point of contact for phone inquiries and walk-in visitors, effectively converting leads into move-ins to drive occupancy
Develop and maintain robust outreach strategies to expand professional referral networks and generate qualified leads
Conduct comprehensive discovery with prospective residents and families to identify needs and present tailored solutions, including appropriate placement in Assisted Living or Memory Care
Implement timely and consistent follow-up activities to nurture trust, build long-term relationships, and move prospects through the decision-making process
Establish and cultivate strong partnerships with local businesses, healthcare providers, and senior resources, leveraging these relationships for both referral generation and added value for prospects and families
Accurately document and track all sales activities in the designated CRM/database, ensuring compliance with company standards and providing visibility to leadership
Partner with the Executive Director and regional sales teams to design and implement innovative sales strategies and community outreach programs that align with organizational goals
Collaborate with the Executive Director to coach and empower staff in generating referrals, ensuring inquiries are appropriately managed and maximized
Facilitate coaching sessions with staff to identify and implement strategic sales approaches for prospects, enhancing conversion rates and community reputation
Support and model effective communication practices between staff and families, ensuring residents’ physical, personal, and emotional wellbeing are consistently addressed
Demonstrate collaboration, initiative, and leadership in managing conflict resolution, fostering positive relationships among residents, families, staff, and community partners
Other duties as assigned
Qualification
Required
Demonstrated sales closing skills with a consistent record of high occupancy results
Demonstrated proficiency in common digital tools and applications, including Microsoft Office programs (Outlook, Excel, Word), web-based platforms, electronic health record systems, and any HR-related systems as applicable
Preferred
Bachelor's Degree strongly preferred
Two or more years of successful sales experience (2-5 years preferred), with prior experience in senior living strongly preferred
CPR or BLS certification preferred
Benefits
Medical insurance
Life insurance
Long-term disability coverage
401(k) plan with company match (after one year of service)
GROW Points
Exclusive Skechers shoe discounts
Early paycheck access
Company
Cedarhurst Senior Living
Cedarhurst Senior Living is a management company that provide healthcare, legal, marketing and sales in Missouri.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
A
Almir Sajtovic
President
Recent News
Cedarhurst Senior Living
2025-11-25
GlobeNewswire News Room
2025-01-28
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