Apply on Employer Site

ChatGPT Jobs · 4 days ago

Sr Manager Digital Insights & Analytics

Bolingbrook, IL

Full-time

Onsite

Senior Level, Lead/Staff

$119K/yr - $155K/yr

8+ years exp

Ulta Beauty, Inc. is a leading beauty retailer focused on enhancing the customer experience through innovative digital solutions. They are seeking a Senior Manager of Digital Insights & Analytics to lead performance analytics and provide insights that drive eCommerce growth and improve customer engagement across digital platforms.

Computer Software

Responsibilities

Define and evolve digital analytics strategies, frameworks, and KPIs aligned to overall business and customer experience goals

Own the execution of digital analytics and uncover meaningful insights to optimize web and app experiences

Oversee the implementation, governance, and utilization of Adobe Analytics and support migration efforts to Customer Journey Analytics (CJA) in collaboration with Personalization Product PODs and Strategic Analytics Teams

Translate complex data into compelling stories and recommendations that influence and drive decisions across Digital Experience, Digital Product, Merchandising, Content, Marketing, etc

Analyze user behavior, engagement patterns, and conversion funnels to identify opportunities to improve site performance, content effectiveness, and merchandising impact

Coach, mentor, and develop a team of digital analysts into a high-performing analytics team – fostering curiosity, technical growth, and storytelling excellence

Deliver regular readouts and present findings on digital performance, user engagement, and optimization opportunities to executives and cross-functional partners

Serve as the analytics liaison between business stakeholders and technical teams to translate business questions into measurable analyses

Closely collaborate with the Experimentation team – supporting UX, Digital Experience, Product PODs, etc. to define success metrics, establish testing strategies, and identify opportunities for improvement through analytics

Partner cross-functionally with Data Capture and Engineering teams to enhance Adobe Analytics measurement capabilities and troubleshoot any technical data issues – ensuring accurate tagging, reliable data, and insightful reporting

Manage relationships with key internal partners/departments and ensure their needs are understood and met – follow up to understand how analytics impacted overall business objectives and goals and make course corrections for future analyses, as needed

Qualification

Adobe AnalyticsDigital analytics leadershipCustomer Journey AnalyticsData visualizationTag management systemsSQLA/B testingCuriosity about consumer behaviorCommunication skillsStrategic thinking

Required

Bachelor's degree in Analytics, Marketing, Business, or related field

8+ years of experience in digital analytics, with at least 3 years in a leadership role managing a team of direct and in-direct reports, ideally within a retail environment

Advanced proficiency in Adobe Analytics

Excellent communicator and data storyteller with the ability to influence cross-functional partners – communicating complex ideas in both technical and user-friendly language

Strategic thinker with a strong bias for action and results

Deep curiosity about consumer behavior, brand storytelling, and digital experience innovation

A basic understanding of tag management systems (Tealium, mParticle, etc.) and some experience collaborating with Tag Management/Technical teams

Strong data visualization skills using Adobe Analytics Workspace, Tableau, Power BI, etc., and expertise with Excel

Some familiarity with A/B testing processes and tools like Adobe Target and A/B Tasty

Working knowledge of SQL and digital data structures a plus, but not required