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Dexcom Deutschland GmbH · 3 days ago

Marketing Manager - Email & Comms

San Diego, CA

Full-time

Onsite

Mid, Senior Level, Lead/Staff

$101K/yr - $168K/yr

8+ years exp

Dexcom Corporation is a pioneer and global leader in continuous glucose monitoring, aiming to improve health outcomes through innovative technology. The Marketing Manager - Email & Comms will lead the strategy and execution of patient-facing email and digital communications, utilizing platforms like Salesforce Marketing Cloud to engage patients effectively throughout their journey.

Medical Device

Responsibilities

You support patient-facing email marketing and in-app communications for Dexcom’s G-Series products, helping deliver timely, relevant, and engaging experiences

You build automated email journeys and personalized communications using Salesforce Marketing Cloud to support the patient lifecycle

You ideate, plan, and manage new email and digital communications initiatives, collaborating closely with Creative, Product Marketing, and Salesforce IT teams

You coordinate and prioritize digital project tasks in Asana to ensure projects are delivered on time and with high quality

You collaborate with IT partners through regular weekly meetings to align on priorities, timelines, and technical execution

You work closely with Data Science and external agency partners to develop and refine email marketing performance reporting

You analyze web and email marketing analytics to identify insights and opportunities for continuous performance improvement

You develop testing hypotheses and implement email A/B testing to optimize engagement, conversion, and overall digital effectiveness

Qualification

Salesforce Marketing CloudEmail marketingDigital analyticsMarketoA/B testingProject managementCommunication skillsInterpersonal skillsCollaboration

Required

You have hands-on experience building automated journeys using email marketing platforms such as Salesforce Marketing Cloud or Marketo

You have worked cross-functionally with app and data teams to create triggered, personalized communication journeys tailored to consumer behavior

You have experience developing personalized email and/or in-app communications within a data-driven marketing environment

Your proficiency with digital analytics and optimization tools—including Tableau, GA4, Google Tag Manager, and A/B testing platforms such as VWO or Optimizely—enables you to drive continuous performance improvements

You demonstrate excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to non-technical stakeholders

You are experienced with project management tools such as Asana or Monday.com and can effectively manage multiple workstreams at once

Your interpersonal and diplomatic skills allow you to build trust, influence across all levels of the organization, and lead productive content strategy discussions

You have a proven track record of managing multiple projects, making smart and timely decisions, partnering cross-functionally, delighting stakeholders, and driving measurable growth through successful content marketing strategies in fast-paced environments

You have the ability and desire to learn quickly, work independently with minimal direction, and contribute meaningfully as part of a collaborative team

Typically requires a Bachelor's degree and a minimum of 8-12 years of related experience

At this level a graduate degree may be desirable with 4 years of related experience