Lakeview Loan Servicing, LLC. · 1 week ago
Marketing Manager, Paid Media
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $115K/yr
5+ years expLakeview Loan Servicing, LLC. is seeking a Marketing Manager, Paid Media to lead the strategy, execution, and optimization of their paid digital marketing programs. The role involves managing various media channels to drive lead growth for the Consumer Direct Originations business while collaborating with the VP of Originations Marketing.
FinanceFinancial ServicesMortgageReal Estate
Responsibilities
Plan, launch, and continuously optimize paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn, etc.), programmatic display, OLV, and CTV campaigns focused on generating leads from existing customers
Manage daily campaign operations, including ad creation, audience targeting, bid management, and budget allocation
Develop and execute A/B testing across ad copy, creative, and audience segments to improve engagement and response rates
Partner with the VP of Originations Marketing to develop and refine the paid media strategy, ensuring alignment with business objectives, growth goals, and customer retention initiatives
Identify and test new channel opportunities and growth levers, including emerging ad formats, data partnerships, and automation tools, to improve campaign efficiency and scale
Support integrated marketing campaigns that combine paid media and other channels for cross-channel impact
Own end-to-end performance measurement across all paid media channels, from impression to loan origination
Analyze campaign performance data to uncover trends, diagnose issues, optimize opportunities, and make data-backed recommendations to leadership
Forecast performance, evaluate the impact of optimization, and provide actionable insights for continuous improvement
Partner with Creative, Product, Compliance, and Data teams to develop campaign assets, define audience segments, secure necessary approvals, and ensure effective execution across all paid media initiatives
Serve as the primary point of contact for agencies, vendors, and platform relationships, ensuring seamless campaign execution, cost efficiency, and performance accountability across all paid media channels
Act as the internal subject matter expert (SME) for paid media best practices, platform changes, industry trends, and regulatory considerations
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience managing paid search, paid social, and programmatic media—ideally within financial services, lending, or another regulated industry
Proven ability to drive measurable growth through digital performance marketing
Strong analytical skills with experience using reporting platforms such as Google Analytics, Looker Studio, or similar tools
Hands-on experience managing campaigns in Google Ads and Meta Ads Manager
Strong working knowledge of programmatic display, online video (OLV), and connected TV (CTV) platforms and buying tools
Excellent written and verbal communication skills with the ability to present insights clearly and make recommendations to leadership
Highly organized self-starter who thrives in a fast-paced, collaborative, and results-oriented environment
Experience marketing to existing customer databases, including upsell, cross-sell, and retention campaigns
Familiarity with mortgage, lending, or financial services marketing, including compliance and data privacy requirements
Benefits
Medical coverage starting on day one
Company-matched 401(k)
Annual bonus
Company
Lakeview Loan Servicing, LLC.
BEWARE of Unsolicited Job Offers that request a personal ID!!! Lakeview Loan Servicing, LLC (“Lakeview”) is a uniquely qualified mortgage finance company dedicated to assisting our customers with efficient and affordable refinancing and purchase options.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Steve Lemmon
Chief Marketing Officer - Originations
Recent News
Business Insider
2025-07-16
Company data provided by crunchbase