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Meta · 17 hours ago

Facebook Brand Marketing Manager

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$152K/yr - $213K/yr

10+ years exp

Meta is a company that builds technologies to connect people and empower businesses. They are seeking a Brand Marketing Manager to evolve Facebook's marketing strategies, drive brand relevance, and deliver innovative marketing programs through collaboration with cross-functional teams.

Computer Software

Comp. & Benefits

Responsibilities

Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results

Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies

Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting

Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges

Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs

Qualification

Brand strategyConsumer researchCross-channel marketingPartnerships marketingTech sector experienceAnalytical skillsCreative developmentAgile environmentCollaboration

Required

10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns

Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans

Demonstrated experience leading media and creative agencies

Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact

Experience in consumer product categories and brands such as consumer technology

BA/BS degree