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Edgewell Personal Care · 18 hours ago

Associate Brand Manager, Women's Systems

Shelton, CT

Full-time

Hybrid

Mid Level

$96K/yr - $125K/yr

3+ years exp

Edgewell Personal Care is a vibrant global community dedicated to infusing joyfulness into every aspect of their work. The Associate Brand Manager will support the US Shave Brand Marketing team in developing and executing marketing strategies, managing brand performance analytics, and overseeing budget allocations to enhance brand growth and profitability.

Consumer GoodsHealth CareManufacturingSales

Responsibilities

Closely monitor and analyze sales volumes, market share trends and competitive activity; manage SKU level forecasting, volume bridges and ship/share model to drive forecast accuracy

Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions

Initiate market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into achievable plans

Identify and apply key consumer insights to support business opportunities and anticipate competitive response to brand actions and effectively analyze point of sale, household panel, and syndicated data to identify business issues, opportunities, and trends

Function as brand guardian ensuring all consumer communications and touchpoints are aligned with brand positioning and strategy

Support the development of consumer-facing communications (claims, packaging, content), including writing creative briefs, reviewing concepts, and ensuring alignment with brand strategy and positioning

Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters

Assist in the development of detailed marketing plans to achieve stated objectives and meet financial and profitability goals

Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives

Support the development and execution of the 4P strategy (product, price, promotion, placement) at the brand and product levels

Partner closely with Sales to identify opportunities to expand the business in existing channels of trade

Provide accurate and timely performance updates including in-depth analysis of variances along with recommendations

Oversee brand budget tracking, collaborating with finance and other budget stakeholders

Qualification

Brand AnalyticsConsumer InsightsProject ManagementCPG ExperienceMicrosoft Office SuiteAgile MindsetCommunication SkillsCross-functional LeadershipDetail-orientedCollaborative

Required

Bachelor's degree from an accredited college or university with a concentration in Business or Marketing related discipline

3+ years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities

Ability to lead cross-functional teams through multi-faceted and complex strategic and/or marketing projects

Strong written and verbal communication skills; ability to articulate in a clear and concise manner across various levels of the organization

Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses and to identify key actionable insights that can be applied to our brands

Ability to recognize opportunities for improvements and proactively offer ideas for how to improve

Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines

Detail-oriented with strong analytical and strategic thinking skills

Proficient in organizing and analyzing data to solve business problems and make clear and actionable recommendations

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred

MBA preferred

Demonstrated working experience analyzing and drawing insights/conclusions from POS Data (IRI/Nielsen), HH Panel Data (IRI/Nielsen/Numerator), and Syndicated Data (Kantar, Euromonitor, Mintel)

Strong commercial awareness and familiarity with latest marketing trends and best practices

Understanding of how brands show up in digital environments, including eCommerce fundamentals, digital shelf optimization, and performance marketing metrics

Ability to influence without direct authority

Cosmetics/Personal Care experience