ChatGPT Jobs ยท 1 week ago
Senior Content Strategist
Charlotte, NC
Full-time
Hybrid
Senior Level
5+ years expVanguard, Inc. is seeking a strategic, creative, and tech-savvy Senior Content Strategist to drive personalized digital experiences through compelling copy and AI-powered workflows. This role focuses on content creation, strategy, and AI agent development to build scalable digital experiences for financial advisors.
Computer Software
No H1B
Responsibilities
Develop and optimize content for emails, landing pages, and digital assets
Ensure voice and tone are consistent across all content formats
Create modular content blocks for dynamic personalization
Develop content frameworks that support personalization at scale
Map content to customer journeys, lifecycle stages, and audience segments
Collaborate on content governance, taxonomy, and tagging strategies
Partner with developers to build and test AI agents in Writer that support content creation, personalization, and deployment
Design and refine prompts for generative AI tools to ensure high-quality output
QA agent-generated content for tone, accuracy, and contextual relevance
Provide training data and feedback loops to improve agent performance
Work with engagement strategists and digital marketing managers to align content with journey logic and automation triggers
Collaborate with UX, data, and engineering teams to integrate content into digital experiences
Support experimentation and A/B testing to optimize content performance
Qualification
Required
5-7 years related work experience
Undergraduate degree or equivalent combination of training and experience
Expert content creator
Proven ability to connect performance data to optimizations of content to reach business outcomes
Demonstrated ability in being able to personalize content based on data and research inputs
Familiarity with personalization tools like Adobe Target, Marketo, or similar tools
Able to navigate GenAI tools and a deep understanding of prompting techniques to get to quality outputs
Preferred
Three years in information architecture, user experience, content strategy, content design, or similar preferred
Financial services industry experience is a plus
Experience working in a B2B environment preferred but not a requirement
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase