ChatGPT Jobs ยท 1 week ago
Senior Performance Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expChatGPT Jobs is seeking a Senior Performance Marketing Manager to help accelerate their next stage of growth. The role involves owning performance marketing for their DTC business and collaborating with retail and marketplace teams to drive customer acquisition and lifetime value.
Computer Software
Responsibilities
Lead performance marketing strategy and execution across paid channels including, but not limited to, Meta, TikTok, Google, Reddit, AppLovin, CTV and other emerging platforms
Scale and optimize acquisition programs with a focus on efficiency, experimentation, and sustainable growth
Manage full-funnel performance - from creative testing and audience strategy to landing page optimization and conversion performance
Leverage AI-powered tools and large language models (LLMs) to streamline campaign ideation, creative iteration, and audience insights
Explore automation opportunities in reporting, creative analysis, and A/B testing using AI-driven solutions
Collaborate closely with the Senior Director of Growth to set priorities, design experiments, and surface actionable insights to leadership
Partner cross-functionally with Creative, Product, and Lifecycle teams to build cohesive campaigns that connect brand storytelling with measurable performance
Analyze and report on campaign performance weekly, identifying opportunities to improve CAC, ROAS, and LTV
Test, learn, and iterate quickly - identifying new channels, creative formats, tools, and technologies to expand our reach
Operate with a startup mindset: resourceful, data-informed, and comfortable moving fast in a dynamic environment
Qualification
Required
5+ years of hands-on digital marketing experience managing campaigns across multiple paid platforms (Meta, TikTok, Reddit, Google, etc.)
Proven experience in DTC or eCommerce marketing, ideally within a brand operating on Shopify or similar eCommerce platforms
Proficiency in using Google Analytics, Looker, or other BI and reporting tools to analyze performance and inform strategy
Demonstrated ability to scale and optimize performance programs across acquisition and retention
Strong analytical and financial acumen - you understand CAC, ROAS, MER, LTV, and how they ladder up to growth goals
Deep understanding of creative testing, landing page optimization, and attribution modeling as key growth levers
Excellent project management, communication, and collaboration skills
A passion for sustainability and building brands that make a positive impact
Preferred
Experience using AI tools or LLMs (e.g., ChatGPT, Jasper, Perplexity, Midjourney, etc.) to enhance creative development, workflow automation, or audience insights is highly preferred
Experience working in fast-paced, startup or growth-stage environments where agility and experimentation drive success
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase