imper.ai · 1 day ago
Senior Manager, Demand Generation & Field Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expimper.ai is building a platform to combat AI-driven social engineering and impersonation in cybersecurity. They are seeking a senior, hands-on Demand Generation & Field Marketing leader to own demand generation strategy, execution, and results while collaborating closely with Sales and executive leadership.
Artificial Intelligence (AI)Cyber SecurityGenerative AINetwork Security
Hiring Manager
Rebecca R.
Responsibilities
Own demand generation end-to-end
Be the single owner of demand generation strategy, execution, and results
Build demand gen from scratch: programs, tools, vendors, processes, and reporting
Set pipeline targets and be accountable for revenue impact across all demand channels
Own field marketing as a primary growth lever
Plan and execute national and regional events, including industry conferences, roadshows, executive dinners, and C-level roundtables
Run webinars and virtual events as part of a broader field and demand strategy
Manage events end to end: concept, budget, vendors, logistics, promotion, onsite execution, and post-event follow-up
Design event programs aligned with target accounts, sales priorities, and executive-level selling motions
Own all digital demand channels, including the website from a demand and conversion perspective
Manage and optimize SEO and GEO as part of website and inbound demand strategy
Run paid campaigns (LinkedIn and other relevant platforms), email, nurture, and integrated field + digital programs
Use AI tools to accelerate campaign creation, personalization, optimization, and reporting
Work directly with agencies and vendors to extend execution capacity
Test, optimize, and scale programs based on pipeline performance
Partner closely with Sales and BDR leadership to align campaigns, follow-up, and pipeline creation
Collaborate with Product Marketing and Product leadership to turn positioning, launches, and narratives into effective demand programs
Work directly with the CMO and executive team on go-to-market priorities
Bring insights from the field, campaigns, and customer interactions back into product and GTM decision-making
Qualification
Required
8+ years of B2B SaaS marketing experience in startup or high-growth environments
Strong, hands-on field marketing and event experience is a must, including national and regional events
Proven track record of driving pipeline through events, webinars, and integrated demand programs
Experience owning demand gen holistically, including digital campaigns, websites, SEO, and inbound motion
Strong Salesforce (SFDC) proficiency required, with experience using other SaaS marketing and sales tools
Comfortable leveraging AI-powered tools to improve efficiency, scale, and performance
Comfortable working directly with Sales leaders and executives
Highly execution-oriented, resourceful, and comfortable being the sole owner of demand gen
Data-driven, with a clear focus on pipeline, revenue, and ROI
Preferred
Cybersecurity experience is a strong plus
Location: Boston or New York is strongly preferred; Otherwise, remote within the U.S
Company
imper.ai
Imper.ai provides a cybersecurity platform that aims to prevent impersonation-based and social-engineering attacks in real time.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$34.5M2025-12-04Series A· $28M
2025-06-01Seed· $6.5M
Company data provided by crunchbase