Episcopal SeniorLife Communities · 1 day ago
Marketing and Outreach Coordinator
Rochester, NY
Full-time
Onsite
New Grad, Entry Level
$26/hr - $26/hrEpiscopal SeniorLife Communities is committed to providing high-quality services to individuals, and they are seeking a Marketing and Outreach Coordinator. This role is responsible for generating qualified leads, managing relationships with referral sources, and executing strategic outreach plans to drive occupancy and increase awareness of their programs and services.
Assisted LivingCommunitiesHealth CareNon ProfitRetirement
Responsibilities
Increase organizational awareness and lead generation through activities such as professional relationship building, networking, presentations, health fairs, community outreach, and events
Build and maintain strong relationships with current and new healthcare providers, social workers, senior service agencies, community organizations, and other referral partners
Distribute approved marketing collateral, including brochures, information folders, invitations, and work with the PR Manager to produce any additional promotional materials, as needed
Coordinate the monthly outreach meetings, agendas, and execution of plans with the team
Develop an outreach plan and actions to achieve plans/goals
Complete monthly dashboard report
Manage CRM referral source database through timely and accurate data entry and report utilization
Responsible for generating leads and referrals to ensure adequate census and program utilization to meet or exceed budget targets
Work with the Director of Marketing and PR & Communications Manager to identify community needs and consumer trends, and collaborate with the marketing team to develop successful program management strategies
Serve as a knowledgeable resource on ESLC services, levels of care, and community programs
Identify new referral opportunities and expand ESLC’s referral network
Conduct on-site and virtual tours; provide lead management support to qualify, nurture, and convert inquiries, as needed
Qualification
Required
Must have valid New York State driver's license with a clean driving record
Functional knowledge of communication devices: phone, fax, email, and internet
Excellent communication, organizational and prioritization skills. Self motivated
Proficient with Microsoft Office, especially Power Point and Publisher
Ability to take and give direction, follow up on requests
Ability to manage multiple tasks. Strong customer service focus
Provide resident-centered service
Strong team player
Ability to interact courteously and tactfully with staff, residents, family members, visitors, vendors and the general public
This position may be required to provide direct care or have access to resident property or belongings
Preferred
Bachelor's degree in Marketing, Communications, Public Relations, Human Services, or a related field preferred; equivalent experience considered
Experience in senior services, healthcare outreach, community relations, sales, or marketing strongly preferred
Company
Episcopal SeniorLife Communities
Episcopal SeniorLife Communities is a nonprofit organization that focuses on health care and senior care services for seniors and families.
Founded in 1868
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Alzheimer's Association
2025-06-25Grant
Leadership Team
M
Michelle L. Halloran
Vice President Human Resources and Organizational Development
Recent News
Rochester Business Journal
2025-07-10
Rochester Business Journal
2024-11-25
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