Coplon's · 1 week ago
Digital Sales Manager
Columbia, SC
Full-time
Onsite
Mid LevelCoplon’s is a luxury retail store seeking a Digital Sales Manager to build, manage, and grow their digital sales channels. The role involves overseeing e-commerce strategies, client relationships, and creative direction to drive measurable growth while maintaining the brand's elevated identity.
Apparel & Fashion
Responsibilities
Manage Coplon’s Shopify website backend, ensuring a seamless, visually refined, and conversion‑driven user experience
Develop and execute online merchandising strategies to maximize sales performance, product visibility, and conversion rates
Manage site updates, product launches, collections, promotions, and overall site functionality
Serve as the primary point of contact for all digital customers, providing a high‑touch, luxury‑level service experience while facilitating personalized outreach, styling assistance, and sales
Oversee the full lifecycle of website orders, including order processing, fulfillment coordination, shipping, delivery, and issue resolution
Oversee end‑to‑end creation, management, and optimization of paid advertising across Google and Meta platforms
Analyze performance metrics and continuously refine campaigns to drive traffic, engagement, and revenue growth
Plan and execute tri‑weekly email marketing campaigns highlighting new arrivals, in‑store events, seasonal promotions, and brand storytelling
Direct the creative vision and execution of marketing photoshoots, digital campaigns, and advertising initiatives as needed
Produce and design marketing and communication assets using Photoshop and Canva
Supervise and collaborate with a social media content creator to ensure consistent, high‑quality, on‑brand content across all platforms
Ensure all digital content aligns with Coplon’s luxury aesthetic, voice, and brand standards
Qualification
Required
Proficiency with Shopify, including site management, merchandising, and backend operations
Advanced organizational skills with the ability to manage multiple initiatives independently
Strong creative eye with hands-on experience using Photoshop and Canva
Experience leading or supervising creative collaborators or contractors
Excellent written and verbal communication skills
Client-focused mindset with an understanding of luxury service standards
Ability to work both independently and collaboratively in a fast-paced retail environment
Preferred
Background in luxury retail, fashion, jewelry, or lifestyle brands
Experience managing paid digital advertising on Google and Meta platforms
Experience with managing e-commerce operations for a luxury or premium brand
Experience with email marketing platforms and customer segmentation
Familiarity with analytics tools and performance reporting
Company
Coplon's
Coplon’s has been a fashion destination and institution for the luxuriously minded, fashion-forward set since it was founded in 1975 by Hank Greenberg Sr.
Founded in 1975
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase