Head of Copywriting (Direct Response) jobs in United States
info-icon
This job has closed.
company-logo

DryStill ยท 1 week ago

Head of Copywriting (Direct Response)

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive

DryStill is an e-commerce company focused on building and selling consumer products in the United States. They are seeking a Head of Copywriting to own messaging across key acquisition assets and shape copy standards while collaborating with various teams to ensure consistent and effective marketing communications.

Retail
Hiring Manager
Pierpaolo Cacace
linkedin

Responsibilities

Own copy strategy across funnels and acquisition channels
Write and review VSL scripts (hooks, leads, body, offers, CTAs)
Write and optimize advertorials (structure, credibility, flow, compliance tone)
Write performance-driven ad copy (Meta/Google/YouTube variations)
Write and optimize landing page and funnel copy (above-the-fold, sections, CTAs)
Collaborate with video editors, designers, and developers to implement and iterate quickly
Create a structured testing approach for messaging and angles (with clear documentation)
Establish copy guidelines and a review process to maintain consistency and quality

Qualification

Direct Response CopywritingVSL copyAdvertorialsAd copyLanding page copyEditing skillsAutonomous workFluent EnglishCollaboration

Required

Proven experience in Direct Response Copywriting for e-commerce/consumer products
Strong portfolio across: VSL copy, Advertorials, Ad copy, Landing page/funnel copy
Ability to share relevant samples and measurable outcomes (case studies, metrics, or clear performance context)
Strong editing/proofreading skills and attention to clarity, structure, and accuracy
Comfortable collaborating cross-functionally with marketing and creative teams
Able to work autonomously and take ownership in a remote environment
Fluent professional English

Preferred

Experience working closely with performance marketing teams
Experience setting copy processes or mentoring other writers
Experience in regulated or compliance-sensitive categories (a plus)

Company

DryStill

twitter
company-logo
Zero leaks, zero stress. DryStill underwear protects you, so you feel nothing but confidence.
dateFounded in 2025
location
New York, NY, US
people-size11-50 employees
web-link
https://www.drystill.com

Funding

Current Stage
Early Stage
Company data provided by crunchbase