Broadhead Equipment ยท 3 days ago
Social Media Manager
Sumiton, AL
Full-time
Onsite
Entry, Mid Level
1+ years expBroadhead Equipment is seeking a Social Media Manager to enhance their brand presence through strategic content creation. The role involves managing the content lifecycle, producing engaging graphics and videos, and executing tailored strategies for various social media platforms.
Retail
Responsibilities
Own the content management and curation cycle
Lead the development of high-quality graphics, videos, photos, and digital assets that bring campaigns to life. Ensure all content reflects strategic priorities and elevates the Broadhead Equipment brand presence
Concept, shoot, and produce short-form content (Reels, TikToks, YouTube Shorts) and long-form storytelling pieces
Execute a distinct strategy for each social media platform (Facebook, Instagram, Youtube, X, TikTok, etc.)
Stay up to date with industry trends, social media algorithm changes, and emerging platforms to keep our strategy fresh
Increase organic visibility across all social platforms
Work with our paid search and social media advertising agency to ensure consistency in brand image across campaigns
Keep all social profiles up to date with current information/imagery
Ensure the website and blog remains up-to-date by coordinating timely content updates and aligning digital messaging with current campaigns and creative direction
Monitor, analyze, and report on social media performance and reviews
Be the company expert regarding public facing platforms
Qualification
Required
1-3 years of experience working directly with social media for a brand
Bachelor's degree in marketing or related field
Experience working with multiple social media platforms
Excellent organization, multi-tasking and time management skills
Proven ability to shoot, edit, and publish content independently (both photo and video)
Knowledge of social media platforms, trends, and best practices
Familiarity with analytics tools (e.g., Google Analytics, social media insights) is a plus
Competency in Adobe Creative Suite (Adobe Express, Lightroom, Photoshop, Premiere, etc.)
Creative thinker with a strong attention to details
Preferred
Portfolio of photo/video work preferred
Benefits
Dental insurance
Flexible schedule
Health insurance
Paid time off
Retirement plan
Vision insurance
Company
Broadhead Equipment
We're a family owned and operated outdoor power equipment dealership servicing central Alabama.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase