Mulbah · 2 weeks ago
Marketing Strategist
DC-Baltimore Area
Full-time
Hybrid
Mid Level
$50K/yr - $50K/yrMulbah is a company that partners with founder-led, positive impact consumer brands to grow meaningful brands. The Marketing Strategist will lead the growth of these brands by building and executing research-driven marketing strategies, focusing on brand positioning, messaging, and content that drives revenue and engagement.
Marketing
Responsibilities
Conduct in-depth research on each brand’s industry, audience, and competitors
Identify trends, consumer behaviors, pain points, and market gaps
Create a clear and organized Marketing Research Report with actionable insights for each partner
Develop detailed Brand Position documents including: Brand Findings, Audience Overview, and Idea Persona Customer Journey Analysis (Awareness → Loyalty) Brand Messaging, Tagline, Tone, Voice, Mission, Manifesto Visual Direction and Brand Pillars Ensure every brand is positioned clearly with a strong, emotionally resonant message
Write 15+ monthly social captions per partner using the brand’s voice
Align all copy with the brand’s content
Write copy for visual graphics that enhances clarity and engagement
Create 15 sets of Facebook ad copy per partner (headline, primary text, description)
Write for clarity, conversion, and emotional connection with the audience
Draft and send Quarterly Initiatives Emails to partners by the 22nd of the last month in each quarter
Recap past/current quarter work and secure approval on future initiatives
Attach clear tasks with due dates in Asana for partner responses
Maintain strategic alignment between Mulbah and each brand partner
Prepare meeting notes and agendas at least one day before each scheduled monthly meeting
Reach out via email to confirm attendance and objectives for each meeting
Organize all relevant materials and context ahead of time
Conduct Monthly Partner Meeting
Create detailed meeting recaps and list action items in the Meeting Notes document, and share it in Sack and on the Quarterly Initiatives email thread
Create follow-up tasks in Asana to ensure nothing slips through the cracks
If a partner misses the meeting, follow up professionally and close the meeting loop in Asana
Qualification
Required
Exceptional writing ability — this is the most important requirement
Proven experience crafting and executing B2C marketing strategy, especially in wellness, beauty, or food industries
Experience creating social and advertising copy that drives engagement and conversions
Strong research and analytical skills — you can break down complex information into clear, useful insights
Excellent storytelling instincts; you know how to connect with people through words
Strong communication skills — both written and verbal — with the ability to present complex strategy simply
Experience managing multiple client brands simultaneously in a fast-paced, creative environment
High attention to detail, ownership mentality, and deep pride in your craft
Comfortable using tools like Google Docs, Canva, Slack, and Meta Business Suite
You move with urgency, think with clarity, and are obsessed with improving
Benefits
Medical Insurance
Vision Insurance
Dental Insurance
401k
Unlimited Paid Time Off
Company
Mulbah
We build brands, shape compelling messages, and design impactful brand experiences that cultivate connections and inspire action.
Founded in 2021
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase