ChatGPT Jobs ยท 1 week ago
Senior Digital Content Specialist
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $125K/yr
5+ years expVericast is a company focusing on strategic content solutions, and they are seeking a Senior Digital Content Specialist to develop and optimize digital content for financial institution clients. This role involves creating data-driven content strategies and ensuring compliance with financial services advertising regulations to drive business outcomes.
Computer Software
Responsibilities
Develop expert-level messaging and positioning for deposit products, lending products, and other financial services offerings
Create and manage sophisticated content matrices for hyperlocal, geo-targeted, and personalized campaigns
Design and execute rigorous A/B and multivariate testing frameworks
Write compelling, conversion-focused copy for paid social, paid search, display/programmatic, email, landing pages, and other digital touchpoints
Ensure all content complies with financial services advertising regulations
Serve as content subject matter expert to Media Specialists, partnering with Account Strategists and Data Analysts
Monitor emerging content trends, formats, and best practices in digital advertising
Qualification
Required
5-7 years of professional experience in digital content creation, copywriting, or content marketing
3+ years of experience in financial services marketing, specifically promoting deposit and/or lending products for banks or credit unions
Proven track record of creating high-performing content that drives measurable business outcomes
Hands-on experience with paid social platforms, particularly Meta Business Manager and Facebook Ads Manager
Demonstrated experience with A/B testing methodologies and data-driven content optimization
Experience working with ad tech platforms, content management systems, or marketing automation tools
Background in SEO, keyword research, and search-focused content development
Deep understanding of bank and credit union product offerings
Exceptional writing skills with ability to craft clear, compelling, conversion-focused copy
Strong analytical skills with ability to interpret performance data
Proficient in keyword research and SEO best practices
Expertise in A/B testing and multivariate testing
Strong visual sensibility and basic design skills
Working knowledge of financial services advertising regulations
Hands-on experience with Meta Business Manager and content management tools
Comfortable leveraging AI tools and automation platforms
Strong organizational skills with ability to manage multiple campaigns
Advanced proficiency in Microsoft Office Suite
Experience with WYSIWYG editors and basic HTML/CSS understanding
Detail-Oriented
Strategic Thinking
Collaborative
Adaptable
Results-Driven
Communication
Curiosity
Preferred
Experience with dynamic content, personalization, or geo-targeted campaigns
Familiarity with AI-powered content tools and platforms
Bachelor's Degree in Marketing, Advertising, Communications, English, Journalism, Finance, or related field
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase