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Demant · 1 day ago

Sr. Marketing Manager, Events

Somerset, NJ

Full-time

Hybrid

Senior Level, Lead/Staff

$105K/yr - $115K/yr

8+ years exp

Demant is a global leader in hearing healthcare and technology dedicated to helping people rediscover hearing. The Senior Marketing Manager, Events will lead the strategy, execution, and optimization of the Events acquisition channel, driving patient appointments through a holistic, omnichannel events experience.

Health CareMedicalMedical Device

Responsibilities

Develop internal and external event strategy and experience to drive targeted traffic to meet marketing acquisition and brand awareness targets

Partner with sales teams for input and feedback on local opportunities

Develop playbook, customize as appropriate, and build pre, post and event marketing plans for events

Revamp events submissions process for ease of use by field and efficiency for marketing department, develop and circulate SOP

Develop selection criterion and event evaluation process based on projected outcomes

Forecast outcomes and optimize experiences to hit targets

Partner cross-functionally to ensure omnichannel event marketing presence that may include thought leadership, direct mail, digital advertising, email marketing

Propose new event experience options and research new event opportunities

Evaluate creative, give feedback, and own creative/content output

Develop testing plan to optimize results

Manage field requests and partner with marketing team members to ensure giveaways and assets are executed

Partner with Sales and HR on event training as needed

Hold kickoff/project meetings, create Trello cards, develop production schedules

Conduct post mortems to optimize future opportunities and make go forward recommendations

Partner with marketing counterparts on execution

Manage internal and external event budget, allocate budgets by regions and across clinics

Develop monthly forecasts and reconciliations

Develop closed loop-process to ensure successful choice and implementation of internal and external events

Provide weekly performance updates with optimization recommendations

Qualification

Event strategyEvent planningLead generationProject managementData-driven mindsetMS OfficeGoogle AnalyticsAI marketing toolsCommunication skillsAttention to detail