Dandy · 1 day ago
Principal Product Marketer, Hardware
United States
Full-time
Remote
Lead/Staff
8+ years expDandy is transforming the dental industry with technology and innovation. The Principal Product Marketer will lead the go-to-market strategy for hardware products, focusing on customer insights and cross-functional collaboration to ensure product success.
Artificial Intelligence (AI)CADDentalHealth CareIndustrial AutomationLogisticsManufacturingSoftware
Responsibilities
Define and lead our end-to-end GTM strategy for new hardware products - from concept through launch and ongoing adoption
Deeply understand the customer we are building for, and partner with the Product and Hardware teams to translate those insights into compelling products and feature sets that drive differentiation
Own positioning, messaging, and value props that can cut through noise in competitive markets and clearly differentiate our brand and products
Drive coordinated launch execution across GTM teams, aligned cross-functionally to Product, Engineering, and Hardware
Define success metrics for each launch, track performance, and optimize future GTM efforts based on ongoing learnings
Partner with Creative to ensure every customer touchpoint, from digital advertising to physical product packaging, tells a compelling brand story
Partner with Demand Gen and Creative to create memorable campaigns that generate awareness, excitement and ultimately, pipeline
Qualification
Required
Minimum of 8 years of professional experience, including at least 4 years in product marketing
Demonstrated track record of crafting compelling product positioning and messaging
Excellent written and verbal communication skills; ability to take complex concepts and distill them into simple and compelling narratives
Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
Benefits
Healthcare
Dental
Mental health support
Parental planning resources
Retirement savings options
Generous paid time off
Company
Dandy
More than a dental lab—Dandy is a tech-powered, end-to-end solution delivering high-quality, customized restorations at scale.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
GreenoaksPrimary Venture Partners
2025-05-02Series D
2022-08-17Series C
2022-01-20Series B
Leadership Team
Daniel Hanover
Co-Founder, Chief Executive Officer, Chief Technology Officer
Toni Oloko
Co-Founder
Recent News
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