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Meta · 15 hours ago

Product Marketing Manager, Devices GTM

New York, NY

Full-time

Onsite

Senior Level

$160K/yr - $224K/yr

7+ years exp

Meta is building the future of human connection through emerging hardware and software technologies. They are seeking an experienced Product Marketing Manager to drive the go-to-market launch of future wearable products, ensuring that customer perspectives are integrated into product development and strategy.

Computer Software

Comp. & Benefits

Responsibilities

Lead the development of out-of-the-box Go To Market plans for new-to-world products, and drive integrated efforts across cross functional teams

Develop specialized subject matter expertise in consumer-facing AI applications for wearable devices, identifying key user needs, emerging use cases, and market opportunities to inform product strategy

Influence cross-functional teams (Product Management, Engineering, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and driving change through aligned goals and a shared organizational vision

Partner with cross-functional teams (including marketing, communications, sales, and operations) to develop our holistic GTM approach, including audience definition, naming, pricing, retail strategy, positioning, and our marketing and communications approach

Qualification

Product marketing experienceConsumer AI applicationsGo-to-market strategiesMachine Learning conceptsData-driven decision makingEffective communication skillsAI ethicsRetailPOS strategiesCreative problem solvingGrowth mindsetExperience in fast-paced environments

Required

BA/BS degree

7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams

Demonstrated expertise launching and growing consumer AI applications and use cases, working directly with Product Management teams

Advanced AI literacy, with working knowledge of core Machine Learning (ML) concepts (e.g., LLMs, NLP, neural networks, model training, RAG architectures)

Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations

Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and out of the box thinking in building net-new categories or product areas

Experience working in a fast-paced, entrepreneurial, and fluid environment, adapting, spotting issues early, and escalating

Experience using data and insights to inform and influence product strategy

Proven track record of effective communication skills (executive documents, presentations)

Growth mindset, views problems as opportunities and ambiguity as adventure

Preferred

3+ years of experience launching physical consumer products (eg. consumer electronics)

Understanding of AI ethics, bias considerations, data management, and privacy considerations

Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smart glasses devices

Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance

Experience with retail and POS strategies for consumer electronics, including product demos and education

MS / MBA degree