Ohio Living · 1 week ago
Business Development Liason
Ohio Living is a company dedicated to making a difference in the lives of those in need of healthcare throughout Ohio. The Business Development Liaison is responsible for planning and implementing marketing and sales activities for home health and hospice, developing referral sources, and ensuring the effective communication of the organization's services.
Health CareHome Health CareHospitalNon Profit
Responsibilities
Develops and maintains contact with key, targeted referral sources toward the generation of new referrals
Develops new referral sources and follows up with discharged patients to determine their need to re-establish services
Provides referral sources with current information on services
Responsible for achievement of individual sales/volume goals as developed and prioritized by Director of Business Development
Develops and coordinates referrals leading to these programs
Coordinates and facilitates patient referral and intake, conducts, as needed, a pre-admission review of patients and obtains, as appropriate, written orders from physicians and Face to Face information as defined on form
Develops the annual marketing plan with the Director of Business Development and participates in ongoing planning and marketing evaluation activities
Included are ongoing competitive analysis, marketing needs assessments, and tracking of referrals
Identifies opportunities for formal or contractual relationships with physicians and organizations
Participates in activities and events that promote the image of the organization
Participates in department and program planning meetings
Reports information to program staff on marketing issues and facilitates coordination of marketing activities
Attends corporate and local training, as needed on sales and marketing principles methods
Develops and maintains professional and positive relationships with community leaders, staff, all referral sources and families and patients needing hospice, home health or other community services
Maintains current knowledge of funding and government regulations
Utilizes technology (netbooks, CRM, etc.) to effectively plan, maintain, and document marketing related activities
Appropriately identifies needs of community adults
Coordinates education and program services to meet identified needs
Qualification
Required
Bachelor's degree in a related field required; or
Current unencumbered license in the state of Ohio to practice as a Registered Nurse (RN) or Licensed Practical Nurse (LPN) required
Two years sales/marketing experience required
In absence of a degree or license, five years sales/marketing experience in home health or hospice required
Proficiency with Windows, Microsoft Office (Word, Excel, PowerPoint), and the internet required
Proficiency with a contact management database required
Must be able to read, write, speak, and understand the English language
Must possess a valid driver's license and acceptable driving record. Must be insurable under professional liability and crime coverage policies as specified by insurance carrier underwriting standards
Preferred
One year experience in a home health and/or hospice transition preferred
Company
Ohio Living
Ohio Living is a nonprofit organization that expertise in-home health care, hospice, palliative care and physician services.