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Meta · 1 day ago

Brand Strategist

Menlo Park, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$152K/yr - $213K/yr

8+ years exp

Meta is a technology company that builds platforms to connect people and grow businesses. They are seeking an experienced Brand Strategist to develop insights-driven brand strategies and collaborate with cross-functional teams to enhance brand marketing efforts.

Computer Software

Comp. & Benefits

Responsibilities

Contribute to Facebook’s long-term strategic direction and drive stakeholder alignment

Contribute to shaping Facebook Marketing’s annual marketing roadmap and strategy

Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for brand marketing to expand its impact

Partner closely with Product Market to shape new product value propositions, new product GTMs and ensure that product strategies and roadmaps are aligned with our long-term brand strategy

Own recommendations on brand architecture, naming and positioning for new or existing products, services and programs

Author strategic briefs, thought pieces and other artifacts

Develop and refine tools (e.g., frameworks, decision trees, guidelines, etc.) to equip cross-functional teams to build in-line with our brand strategy

Partner with external agencies and an extensive internal cross-functional team spanning marketing, product, design and creative to develop cohesive go-to-market strategies

Collaborate with our internal insights team and external partners to design and analyze research and measurement

Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems

Own the brand strategy annual budget

Qualification

Brand strategyProduct marketingData analysisStakeholder managementGlobal marketingConsumer insightsCreative collaborationTeam motivationAgile environmentCommunication skills

Required

8-10 years of experience in a strategist role at a brand-side company, agency or consultancy, including experience setting the strategy for and shaping large scale brand-building campaigns

Experience partnering with product or product marketing teams and using brand strategy to inform product experiences and go-to-market executions

Experience building, implementing and optimizing brand foundations, including brand architecture, naming systems, messaging frameworks, portfolio positionings and identity systems

Experience collaborating within global, matrixed, ever-changing organizations

Experience partnering with creative and/or design teams

Experience leveraging data, research and insights to inform strategies and recommendations

Experience motivating and influencing teams and individuals at all levels of an organization, both directly and cross-functionally

Experience presenting information, recommendations and influencing at the executive level of organizations

Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans

Demonstrated experience leading media and creative agencies

BA/BS degree