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Western Governors University · 16 hours ago

Research Writer (Salt Lake City, Utah)

SLC Metro Area

Full-time

Onsite

Mid, Senior Level

$97K/yr - $146K/yr

5+ years exp

Western Governors University is an innovative institution focused on expanding access to higher education through online, competency-based degree programs. The Research Writer role involves creating and managing longform content that communicates research-driven insights and supports WGU Labs' visibility and impact in national conversations.

Higher Education

Responsibilities

Own longform research and editorial content, serving as the lead writer and editor for research-driven assets including OpEds, white papers, website content, and downloadable resources

Create content for LinkedIn, managing content planning, performance analysis, and channel optimization in collaboration with internal teams and shared resources to ensure alignment with organizational priorities and voice

Serve as an editorial partner to researchers and product teams, shaping technical and research-driven insights into compelling, accessible narratives, including research reports, white papers, blog posts, collateral, newsletters, research briefs, and podcasts

Develop internal communications to disseminate findings within WGU, including internal WGU newsletter and other materials as needed

Ensure clarity, coherence, and alignment. Maintain editorial standards across content types, ensuring that all materials reflect WGU Labs’ POV and are aligned to our larger strategic and research goals

Measure and reporting on content performance, using key marketing and engagement metrics (e.g., engagement rate, impressions, downloads) to inform content strategy and optimize future efforts

Qualification

Content marketingEditorial strategyDigital communicationsSEOContent management systemsDigital marketingProject managementStakeholder engagementAnalytical skillsCollaborationCommunication skills

Required

Bachelor's degree in communications, journalism, marketing, English, or related field

At least five (5) years of professional experience in content marketing, editorial strategy, or digital communications, preferably in higher education, workforce development, or mission-driven sectors

Proven experience managing owned content channels (e.g., website, blog, social media) to build reputation, audience, and thought leadership

Demonstrated ability to collaborate with researchers, product leaders, or subject-matter experts to produce high-quality content that aligns with organizational strategy

Familiarity with managing or contributing to LinkedIn strategies (newsletter, posts, amplification), using social publishing platforms (e.g., Hootsuite), and optimizing content for engagement

Working knowledge of SEO, analytics, and digital performance metrics, with experience using insights to inform content creation and strategy

Strong project management skills, with ability to prioritize and manage multiple deadlines across teams

Proficiency with CMS platforms (e.g., Webflow or WordPress), Google Suite, and basic design tools such as Canva or Adobe Express

Excellent communication, collaboration, and stakeholder engagement skills