American Cancer Society · 1 week ago
Marketing Strategy Director
United States
Full-time
Remote
Lead/Staff, Director/Executive
$92K/yr - $105K/yr
5+ years expThe American Cancer Society is dedicated to ending cancer for everyone, supported by a diverse team of employees and volunteers. The Marketing Strategy Director will lead the development and execution of audience-centric marketing strategies and integrated campaigns for corporate partners, utilizing audience insights to drive business outcomes and fundraising efforts.
GovernmentHealth CareMedicalNon Profit
Responsibilities
Develop audience strategies for large, multi-channel campaigns and high-impact audiences. Leverage customer insights and analytics to inform strategic planning and optimize performance. Develop audience-specific marketing calendars, strategic plans, and integrated go-to-market activations with defined KPIs. Collaborate across cross-functional teams to ensure alignment and execution of audience strategies in program/pillar planning
Collaborate closely with creative teams to drive the creation of impactful, breakthrough content, that resonates with audiences and achieves measurable business outcomes. Develop audience specific messaging and provides strategic creative briefs and well-articulated feedback. Ensures all materials consistently uphold the brand voice, leverage key brand assets, and harness the brand identity
Partner with Marketing Project Managers to ensure strategies and campaigns are seamlessly executed and delivered on time and within budget. Collaborate with analytics and research teams to establish robust KPIs, dashboards, and real-time measurement frameworks. Oversee post-activation reporting, analyze lessons learned, and ensure continuous feedback loops for strategic refinement
Build strong relationships and trust with business partner leadership and cross-functional teams to understand business priorities. Collaborate effectively with marketing & communications channel leads and subject matter experts. Proactively provide strategic marketing counsel, recommending innovative solutions to strengthen organizational objectives
Qualification
Required
Bachelor's Degree
5+ years with a record of progressively responsible positions
Passion for mentoring and talent development, with experience leading a high-performing team
Data-driven mindset with experience leveraging analytics and market research in marketing decision-making and execution
Expertise in building integrated marketing strategies, executing with excellence and identifying learnings for optimizations and future opportunities
Experience leading integrated marketing campaigns, building rapport and consent among diverse groups and influencing individuals without direct supervision
Strong cross-functional collaboration skills with a win-win mindset
Impeccable interpersonal skills, and ability to work strategically and collaboratively across departments
An effective, versatile, action-oriented individual with the ability to operate in a fast-paced environment
Proficiency in software including exceptional skills Microsoft Office suite
Requires travel by air or car when necessary
Preferred
Bachelor's Degree
Benefits
Generous paid time off policy
Medical
Dental
Retirement benefits
Wellness programs
Professional development programs
Company
American Cancer Society
American Cancer Society is a nationwide voluntary health organization dedicated to eliminate cancer in the United States.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2.71MKey Investors
Trumbull Memorial Health FoundationEG AmericaThe Milliken & Company Charitable Foundation
2025-07-08Grant· $0.01M
2024-11-13Grant· $0.02M
2024-08-27Grant· $0.65M
Leadership Team
Amy Deavitt
Cancer Control Strategic Partnerships Manager - 2019 CEO's Club
Bob Dickey
Chair of New England Chapter of CEO's Against Cancer
Recent News
2026-01-11
Company data provided by crunchbase