Sol de Janeiro · 1 day ago
Vice President, Global Product Marketing, Promotion and Merchandise + Special Projects
NYC Metro Area
Full-time
Hybrid
Director/Executive
$225K/yr - $275K/yr
12+ years expSol de Janeiro is a globally recognized beauty brand that draws inspiration from Brazil’s beauty rituals. As the Vice President of Global Product Marketing, you will lead the global promotions and gifting business, shaping strategies and inspiring a team to create innovative promotional programs that drive consumer engagement and growth.
BeautyCosmeticsFitnessHealth Care
Responsibilities
Lead the development and execution of promotional strategies and initiatives, including holiday, limited edition sets, sampling programs and gift with purchase promotions
Partner with cross-functional teams to create compelling promotional offers and activations that drive consumer acquisition and sales and that are aligned with retailer specific strategies
Monitor and analyze promotional performance metrics, providing insights and recommendations to optimize promotional effectiveness
Work cross-functionally to ensure seamless execution of promotional initiatives, including execution of program development, creative briefs, campaign needs, and promotional messaging
Develop and execute strategic merchandise plans for the global brand for all merch items including saleable merch and launch support merch and influencer mailers, ensuring alignment with brand vision, consumer preferences, and market demands
Collaborate with procurement, external partners, agencies and vendors to explore new merchandise innovation opportunities, including product design, costing, and coordination for execution
In partnership with Global Consumer Engagement, spearhead collaborations with fashion, creative, and entertainment entities to design and launch trendsetting limited-edition products that captivate our global audience
Collaborate with internal teams to assess merch needs and new opportunities
Utilize consumer insights, market trends, and competitive analysis to inform assortment decisions and identify growth opportunities within the category
You will be responsible for special projects such as sampling, visual merchandising, line edit
Lead and develop team, fostering a culture of collaboration, innovation, and continuous improvement
Provide guidance, mentorship, and support to team members, facilitating their professional growth and development within the organization
Qualification
Required
Bachelor's degree in Marketing, Business, or related field required; MBA preferred
12-15 years of experience in promotions, merchandise planning, or related roles within the beauty or consumer goods industry. Experience in fashion a plus
Proven track record of success in developing and executing strategic promotional, gifting and merchandise initiatives to drive sales and profitability
Strong analytical skills with the ability to leverage consumer insights and market data to inform decision-making and drive results
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
Demonstrated leadership ability with experience leading and developing high-performing teams
Must be comfortable working a hybrid schedule (3 days in our New York office per week)
Entrepreneurial attitude in driving new gifting and merchandising opportunities and ownership mindset for all programs
Deep appreciation for company values and culture, embracing diversity, teamwork, and innovation
Collaborative mindset, capable of driving cross-functional alignment and achieving shared goals
Results-oriented with a focus on driving sales and profitability through strategic planning and execution
Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
Positive attitude, adaptability, and resilience in the face of challenges
Passion for the beauty industry and commitment to staying abreast of industry trends and developments
Benefits
Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand
Company
Sol de Janeiro
Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$14.58M2021-11-15Acquired
2019-06-24Series Unknown· $14.58M
Leadership Team
Heela Yang
Co-Founder & CEO
Recent News
2026-01-08
Global Cosmetics News
2025-11-14
Company data provided by crunchbase