Kimberly-Clark · 1 month ago
Senior Digital Experiences Manager
Chicago, IL
Full-time
Hybrid
Senior Level
$140K/yr - $173K/yr
7+ years expKimberly-Clark is a leader in consumer goods, known for its iconic brands. The Senior Digital Experiences Manager will develop and implement strategies for consumer brand digital products, enhancing cross-brand consumer experiences and driving collaboration across teams to optimize digital journeys.
ManufacturingProduct DesignWholesale
Responsibilities
Create and embed an enterprise KCNA cross-product connections strategy to provide world class consumer experiences within and across K-C owned consumer digital products
Lead the development of customer journey mapping and product roadmap development to deliver exceptional digital experiences across brand websites, mobile apps, etc
Drive communication and collaboration between brand teams and cross-functional partners including DTS, legal, medical affairs, etc
Drive alignment between existing brand experience journey maps and cross-brand consumer journeys to enable prioritization of ‘moments that matter’ in partnership with our Insights & Analytics team. Define distinctly meaningful & ownable consumer experiences in those moments, with inputs from brand teams & agency partners
Lead KCNA digital products (including brand.com and the Pull Ups Potty Training app) strategy – defining the role of different products in delivering the prioritized consumers experiences & identifying the content, technology & measurement requirements
Enable delivery of content and experiences, balancing local market needs with Enterprise Technology Strategy. Drive compliance with appropriate privacy regulations
Manage an active product backlog, that is prioritized based on robust criteria. Socialize the backlog & business value to secure endorsement from Senior Leaders
Develop framework to measure the business impact of digital products & drive adoption of the same within business. Operationalize tracking against the same with support from Insights & Analytics team
Lead brand website strategy & execution. Drive ongoing optimization based on CX audits & tracking appropriate performance indicators
Provide regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities
Collaborate with Insights & Analytics team, IT and Agency Partners to ensure right technology infrastructure is in place to drive personalization, measurement & retargeting. Influence cross-functional partners to ensure right measurement ecosystem for active performance management & tracking of site / app experience
Partner with Media Data & Audience Strategy leader to ensure the products are optimized to drive seamless 1PD acquisition
Partner with CRM leads to ensure right integration of digital products in orchestrated consumer journeys
Qualification
Required
Bachelor's degree
7+ years of relevant digital strategy, consumer experience, or product management in consumer goods, with a track record of enhancing brand results
Experience in developing and implementing cross-channel strategies and optimizing digital products
Well-developed strategic thinking and problem-solving skills; ability to analyze consumer journeys, align brand experiences, and prioritize key moments
Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value
Proficiency in data analysis and the ability to derive insights from analytics tools and metrics
Experience in measuring the business impact of digital products and driving performance management
Ability to successfully drive cross functional partnerships in a highly matrixed environment
Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way
Effective organizational skills being able to manage multiple initiatives at once
Demonstrated positive energy and ability to lead with empathy
Experience with digital marketing trends, and best practices. Understanding privacy regulations and compliance requirements in digital marketing
Passionate about and demonstrated experience upskilling and coaching others
Skilled working within agile principles of scrum, sprints, MVP mindset and progress over perfection
Benefits
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Company
Kimberly-Clark
Kimberly-Clark ranked among the top 10 World's Best Multinational Workplaces by Great Places to Work Institute for the third year in a row.
10001+ employees
H1B Sponsorship
Kimberly-Clark has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (14)
2023 (31)
2022 (24)
2021 (10)
2020 (8)
Funding
Current Stage
Late StageLeadership Team
Craig Stephen Slavtcheff
Chief R&D Officer
John Carmichael
President, North America
Recent News
2026-01-16
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