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Oceans Healthcare · 2 days ago

Market Development Director

Lubbock, TX

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Oceans Healthcare provides mental health services and is seeking a Market Development Director to develop and implement strategic community education plans. The role involves coordinating programs, conducting research on service needs, managing marketing staff, and ensuring effective execution of marketing strategies.

Health Care

Responsibilities

Identify opportunities within the market to develop a marketing plan that will generate referrals to the hospital’s inpatient and outpatient programs and services

Manage the Market Development staff and work collaboratively with the Hospital Administrator and HRD to include recruitment, onboarding, training, managing performance and retention activities

Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities

Ensure the department is operating as expected to include field rides with liaison staff, making facility/referral site visit and reviewing reports/data to ensure plans are being executed effectively

Maintains involvement in community service organizations to ensure community awareness of the hospital’s services and support of behavioral health needs

Collaborate with Support Center marketing on facility specific and market wide strategies

Provides feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process and patient and referral source satisfaction

Determine and oversee goal setting process and assess performance of staff against goals/targets

Performs other duties as assigned

Qualification

Healthcare business developmentLeadership skillsSales trainingHospital operations knowledgeCultural sensitivityCPR certificationBehavioral health de-escalationCommunication skills