Bolton · 20 hours ago
Marketing Operations Manager
Towson, MD
Contract
Hybrid
Mid, Senior Level
$80K/yr - $90K/yr
5+ years expBolton is a leading employee benefits and HR consulting firm dedicated to delivering trusted expertise and exceptional service to our clients. The Marketing Operations Manager will play a central role in ensuring the Marketing Department runs smoothly and efficiently, managing the systems, processes, and reporting that drive our marketing and business development efforts forward.
ConsultingEmployee BenefitsFinancial ServicesInformation Technology
Responsibilities
Manage and optimize email marketing platform, including campaign setup, list segmentation, reporting, and compliance with email regulations
Maintain and enhance integration between marketing systems (CRM, automation platforms, website CMS) to support firmwide initiatives
Partner with internal teams to ensure proposals, presentations, and marketing collateral are well-branded, accurate, and delivered on time
Lead project management for marketing and communications initiatives, ensuring deliverables are on time, on budget, and aligned with business priorities
Coordinate proposal processes across departments, working with consultants, subject matter experts, and leadership to deliver compelling and compliant submissions
Develop and refine workflows, documentation, and templates that streamline team operations and improve efficiency
Build and maintain reporting dashboards to track marketing and communications performance across campaigns and channels
Provide insights and recommendations to leadership to optimize campaign performance, audience engagement, and proposal win rates
Ensure marketing data is accurate, consistent, and compliant across platforms
Oversee budget management, procurement, and vendor/contract administration for the Marketing Department
Support audit, recordkeeping, and reporting requirements for marketing operations
Qualification
Required
5–7 years of progressive experience in marketing operations
Hands-on experience managing email marketing platforms and campaign execution
Strong project management experience, with the ability to balance multiple priorities and stakeholders, while working in a fast-paced environment
Experience coordinating proposals or RFP submissions in a professional services environment
Proficiency with marketing automation tools, CRM systems (Microsoft Dynamics, Salesforce or similar), and reporting dashboards
Excellent communication skills and the ability to collaborate across functions
High attention to detail and strong organizational skills
Preferred
Experience in consulting or professional services environments
Familiarity with Constant Contact, Microsoft Dynamics and content management systems
Basic HTML/CSS knowledge for email and website troubleshooting
Demonstrated success in improving marketing processes and introducing operational efficiencies
Benefits
Family health, vision, and dental benefits
Employer-paid disability and life insurance benefits
A 401(k) plan with match after 6 months of employment
Vacation and sick leave
Paid holidays
Hybrid telework arrangements
Monthly fitness stipends
Company
Bolton
Bolton, a full-service employee benefits, actuarial, and investment consulting firm
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
James E. Downing
Chief Executive Officer
Recent News
Prolific North
2024-04-06
Australian Financial Review
2024-03-24
Company data provided by crunchbase