Virginia Farm Bureau Federation · 2 days ago
Chief Marketing & Communications Officer
Richmond, VA
Full-time
Hybrid
Director/Executive
10+ years expVirginia Farm Bureau is searching for a Chief Marketing and Communications Officer, reporting directly to the company President. This role focuses on crafting compelling multi-channel marketing strategies and managing communications to enhance brand value and drive business growth.
Paper & Forest Products
Responsibilities
Develop and implement multi-faceted strategic marketing and public relations plans that align with Virginia Farm Bureau’s business objectives and target audiences in support of Insurance Sales, Customer Support, Membership, and advancement of agricultural causes that support farming in the State of VA
Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness; acting as a brand ambassador while representing company values and driving a consistent brand identity across all touchpoints
Collaborate with different teams including Sales, Operations, and the Farm Bureau Federation to ensure alignment and consistency of the brand and messaging in the execution of all marketing initiatives, in all channels
Lead and mentor a team of marketing and communications professionals, providing guidance, feedback and support to drive excellence in marketing execution, employee awareness, communication, and employee engagement
Optimize multi-channel marketing and communication efforts to reach target audiences effectively by developing and executing comprehensive marketing campaigns, including web, email, print, television, radio, direct mail, and other targeted advertising
Measure the effectiveness of multi-channel campaigns to effectively reach target audiences and result in sales leads, increased brand awareness, increased membership, retention of members, and overall growth
Manage marketing budgets and allocating resources effectively, optimizing marketing & communications expenses to achieve measurable ROI
Oversee the creation and use of captivating marketing and communications collaterals including television broadcasts, video productions, brochures, flyers, newsletters, advertisements, press releases and digital content
Monitor and analyze market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge
Lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness
Direct all internal communications channels to ensure employees are well-informed, engaged, and know where to go for critical and timely company information
Partner and conduit for the organization to ensure internal and external communication channels are meeting their needs
Stay well-informed with the industry’s advancements and the emerging marketing technologies
Foster relationships with key business partners, vendors and media outlets to maximize marketing reach and impact
Qualification
Required
A bachelor's degree in business administration, marketing or an equivalent field is preferred
Minimum of 10 years of experience as a marketing Vice President, Officer or an equivalent senior marketing leadership role
Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2C verticals
Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing
Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing and communications professionals
Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders
Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making
Preferred
Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms
Experience in scaling marketing operations
Understanding of data privacy and protection regulations and their implications for marketing practices
Benefits
Ongoing job development and support in all roles
Paid training and continuing education reimbursement
Medical and dental insurance available on your first day
Generous employee 401K contribution
Excellent Paid Time off (PTO) plan
And more!
Company
Virginia Farm Bureau Federation
Virginia Farm Bureau's mission is to protect and enhance the future of Virginia agriculture and our rural communities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase