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Black Rainbow · 1 week ago

Head of Marketing (Demand Generation & Field Marketing)

United States

Full-time

Remote

Director/Executive

Black Rainbow is a company focused on innovative case management solutions for law enforcement and corporate investigations. They are seeking a hands-on Head of Marketing (Demand Generation & Field Marketing) to build and lead their global demand engine, responsible for creating scalable pipelines through integrated campaigns and managing a high-performing team.

Information TechnologySecuritySoftware

Responsibilities

Architect and execute integrated campaigns across ABM, digital, and event channels to drive qualified opportunities and measurable pipeline growth

Build and manage the global Field Marketing network, starting with the UK and recruiting a Field Marketing Lead in North America to replicate proven campaign models

Develop and implement a structured events strategy encompassing industry conferences, customer roundtables, and executive briefings to generate high-value engagement

Lead and develop a team of SDRs responsible for inbound lead qualification and outbound prospecting across Law Enforcement, Government, and Corporate segments

Ensure a seamless MQL → SQL → Opportunity hand-off process, supported by clear metrics and reporting cadence with Sales

Partner with Sales to co-own pipeline creation goals and define account-based strategies that prioritise high-potential segments

Collaborate with Product and Pre-Sales to align value propositions, demo narratives, and event content to customer outcomes

Lead funnel reporting and performance reviews to maintain visibility on campaign ROI and SDR contribution

Recruit, onboard, and coach 2 SDRs developing playbooks, cadences, and performance metrics

Hire and onboard a Field Marketing Lead in North America to mirror UK execution and localise global campaigns

Create scalable frameworks for marketing performance management, campaign planning, and field execution

Work closely with Product Marketing to ensure consistent, value-led messaging across all customer-facing materials

Support go-to-market campaigns for NIMBUS Forensic and launching Investigator into key markets

Leverage customer success stories and case studies to strengthen campaign impact and social proof

Oversee integration of Salesforce and other tools to ensure accurate attribution, lead scoring, and performance analytics

Track and optimise KPIs including Marketing-sourced pipeline, MQL→SQL conversion and event ROI

Qualification

B2B SaaS marketingDemand GenerationAccount-Based Marketing (ABM)Field MarketingSalesforceCampaign analytics toolsCommunication skillsCollaboration skills