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Tony's Tap Water · 1 week ago

Senior Territory Sales Manager

Austin, TX

Full-time

Onsite

Senior Level, Lead/Staff

$100K/yr - $145K/yr

10+ years exp

Tony’s Tap Water is a canned water brand founded by comedian Tony Hinchcliffe, and they are seeking a Senior Territory Sales Manager. The role involves managing route-to-market execution, expanding distribution, and leveraging existing relationships within beverage distribution and retail accounts.

Retail

Responsibilities

Own route-to-market execution across assigned markets, from distribution strategy to in-market results

Leverage existing relationships with distributors, buyers, and key accounts to expand distribution and drive case growth

Open new accounts through warm introductions and established networks

Act as the primary point of contact for distributor sales teams and key accounts

Drive execution, reorder velocity, and visibility across existing placements

Align closely with distributor reps and managers through ride-alongs, blitzes, and market visits

Secure placements, displays, menu listings, and secondary visibility within company guardrails

Negotiate pricing, programs, and placements as needed

Identify new market opportunities and monitor competitive activity and category trends

Establish execution standards and provide clear performance feedback and KPIs

Help shape future sales coverage and participate in hiring and mentoring sales reps as the team scales

Provide regular reporting on sales performance, wins, and market feedback

Qualification

Beverage sales experienceDistributor relationshipsRoute-to-market strategySales reporting toolsExecution focusClear communicationOrganizational skills