Masterminds Academy · 5 days ago
Senior Paid Ads & Performance Marketing Specialist (HNWI | Education | USA)
San Francisco Bay Area
Contract
Hybrid
Mid, Senior Level
3+ years expMasterminds Academy is an elite, neuroscience-driven education group expanding into the United States, serving high-net-worth families seeking bespoke education. They are looking for a senior-level Paid Ads expert to manage the performance marketing ecosystem, focusing on traffic acquisition and CRM integration to drive enrollments.
Primary/Secondary Education
Responsibilities
Own and manage Google Ads and Meta Ads end-to-end
Design high-intent search, retargeting, and audience-based campaigns for premium education services
Build and manage ultra-niche HNWI targeting (income proxies, geographies, behaviors, interests, life stages)
Execute full-funnel strategies: awareness → consideration → lead → tour → enrollment
Implement and continuously refine retargeting, lookalike, and audience segmentation strategies
Design, structure, and optimize high-converting landing pages built on Webflow
Define page architecture, headlines, messaging hierarchy, CTAs, form logic, and trust signals
Implement or oversee Webflow forms, custom forms, and tracking scripts for paid traffic
Ensure seamless handoff of leads from Webflow into Zoho CRM with correct field mapping and source attribution
Own A/B testing of landing pages, messaging, offers, and form structures
Configure and manage Zoho CRM integrations for paid ads lead capture
Set up and maintain UTM structures, lead source and campaign mapping, funnel stages (lead → qualified → tour → enrollment)
Ensure accurate tracking from ad click → Webflow → Zoho → admissions pipeline
Work closely with admissions teams to improve lead quality, speed-to-lead, and conversion rates
Develop or direct production of ad creatives (static, carousel, short-form video)
Test angles relevant to education & HNWI psychology (outcomes, exclusivity, class size, neuroscience, future pathways)
Maintain a structured creative testing roadmap with learnings documented
Implement and validate conversion tracking, pixels, events, and CRM attribution
Track and optimize based on cost per qualified lead, lead-to-tour conversion, tour-to-enrollment conversion, revenue generated vs spend
Produce clear, operator-level performance reports tied to real outcomes, not vanity metrics
Qualification
Required
3–5+ years of senior-level paid ads management (Google, Meta, TikTok, etc.)
Proven experience integrating paid ads with Zoho CRM (lead capture, attribution, pipeline tracking)
Hands-on experience working with Webflow websites for paid traffic and landing pages
Direct experience with premium preschools, kindergartens, or schools
Demonstrated success in the US market
Proven ability to generate and convert HNWI leads for high-ticket services
Ability to own campaigns end-to-end without external dependencies
Fluent English (written and spoken)
Your portfolio must include: Google Ads & Meta Ads reports showing: Impressions, Leads generated, Cost per lead, Conversion rates, Revenue generated (where applicable), Ticket size of the product or service sold, Education-related campaigns (preschool / school preferred), Creative samples (images, videos, ad copies), Landing pages developed on Webflow (screenshots or live links), Brief explanations of: Campaign purpose, A/B tests conducted, What worked best specifically for education audiences
Company
Masterminds Academy
Masterminds Academy is redefining education in the San Francisco Bay Area through a new kind of school, where personalized learning, global enrichment, and future-ready skills come together in an extraordinary micro-school environment.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase