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University of Missouri-Kansas City · 1 day ago

Social Media Manager

Columbia, MO

Full-time

Hybrid

Mid Level

$22/hr - $24/hr

3+ years exp

The University of Missouri-Kansas City is seeking a Social Media Manager to oversee their social media strategy and enhance alumni and donor engagement. The role involves managing social media channels, executing paid campaigns, creating content, and analyzing performance metrics.

E-LearningEducationTraining

H1B Sponsor Likely

Responsibilities

Execute a comprehensive digital communication strategy for social media that achieves high-impact creative solutions, strengthens the Mizzou brand and enhances alumni and donor engagement

Supervise Advancement’s social media channels by managing the content calendar and developing original content

Monitor social media accounts, managing interactions and responding in a way that reflects the values and interests of the University of Missouri and the Mizzou Alumni Association

Collaborate with internal teams and external partners to develop and execute paid social advertising strategies for various initiatives

Implement media buys through social platforms or coordinate with media agencies to optimize ad placements and performance

Assist in shaping content strategies that align with Advancement’s objectives and maximize alumni and donor engagement

Stay informed on social media best practices, trends and platform updates to inform ongoing strategy

Evaluate and report on the effectiveness of digital communications projects

Use social media analytics and performance insights to refine and enhance ongoing content strategies

Produce engaging, high-quality native content for Advancement’s social media channels to support fundraising and alumni engagement

Capture and share real-time event coverage and storytelling content across social platforms

Use both first- and third-party content to create engaging social media posts

Provide guidance to relevant student organizations developing social media content

Partner with social media managers across campus to coordinate and amplify campaigns

Collaborate with members of the Advancement Communications and Marketing team to provide best-practice consultation to the Office of Advancement, university communications and marketing team members, and internal and external stakeholders to plan, deliver and evaluate creative and effective donor and alumni communications

Qualification

Social media strategyContent creationPerformance analyticsPaid social advertisingAudience targetingPhilanthropy appreciationCollaboration skillsCommunication skillsProject management

Required

A Bachelor's degree or an equivalent combination of education and experience

At least 2 years of experience from which comparable knowledge and skills can be acquired

Expertise in crafting strategic content and targeted advertising that drives engagement and business results on social media platforms

Proficiency in business and communication software including Microsoft products, internet browsers and project management tools

Ability to tailor messaging and strategies for specific audiences while ensuring alignment with organizational goals

A strong appreciation for and ability to articulate philanthropy's significance in achieving the mission and vision of the Mizzou Alumni Association and the University of Missouri

Preferred

3-5 years of experience in developing, implementing and evaluating digital communications as part of a creative agency or in-house communications team

Sound understanding of social media platforms and best practices

Experience developing and executing strategic social media plans and campaigns that align with organizational goals

Experience creating and curating content targeted to specific audience segments

Experience producing and editing video, photos and social media livestreams

Benefits

Health Insurance -Three plans to choose from, including our Custom Network Plan; a cost-effective insurance option that utilizes our extensive network of MU-affiliated hospitals, clinics and pharmacies.

HSA - UM provides between $400 - $1200 in contributions to health savings accounts, depending on plans and dependents

Dental - 100% coverage for preventative care, with no restrictions on network or non-network providers

Vision - $0 copays on frames and contact lenses along with a $140 allowance, and a $10 copay on yearly eye exams.

Retirement - UM will match 100% of up to 8% of eligible pay contributed to a 457(b), with a three-year vesting period on University contributions.

Tuition Assistance - Up to 75% of tuition and supplemental fees waived for employees, and 50% waived for spouses and dependents

Time Off – Personal time off (PTO) as well as 10 paid holidays.

Winter Break - The university observes a paid holiday for the period between Christmas Day and New Year’s Day.

Company

University of Missouri-Kansas City

Glassdoor4.1

UMKC, Kansas City’s only R1 public research university, is part of the University of Missouri System.

Founded in 1929

Kansas City, Missouri, USA

1001-5000 employees

http://www.umkc.edu/

H1B Sponsorship

University of Missouri-Kansas City has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (32)

2024 (29)

2023 (25)

2022 (23)

2021 (11)

2020 (9)

Funding

Current Stage

Late Stage

Total Funding

$3.4M

Key Investors

US Department of Commerce, Economic Development AdministationMissouri Department of Economic DevelopmentNational Institute of Standards and Technology

2023-11-09Grant· $2M

2023-04-20Grant· $0.15M

2022-09-20Grant· $0.5M