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Advanced Technology Services (ATS) · 15 hours ago

Demand Generation Representative

Peoria, IL

Full-time

Onsite

Entry Level

2+ years exp

Advanced Technology Services (ATS) is seeking a Demand Generation Representative to drive the generation of marketing qualified leads through strategic marketing initiatives. The role involves collaborating with sales and marketing teams to optimize lead conversion, managing lead lifecycles in Salesforce, and analyzing data to improve demand generation efforts.

Business Information SystemsFacility Management

Responsibilities

Generate a robust pipeline of MQLs (marketing qualified leads) through the utilization of strategic marketing and lead generation initiatives and tools

Collaborate with marketing and the sales team to optimize the conversion of MQLs to sales pipeline growth through the creation of compelling marketing strategies based on B2B buying behaviors and market trends

Research and monitor current industry trends, strategies, and technology to provide insight on ways to improve the lead-generation conversion rate

Identify appropriate Key Performance Indicators (KPIs) and provide weekly reports on KPIs of demand generation efforts and ROI; analyze data to provide and execute recommendations for improvement

Identify and assess data sources to maintain high standards of list integrity and strategic targeting to ensure quality leads

Manage lead lifecycle in Salesforce including lead scoring, routing, and attribution; leverage marketing automation for nurture sequences and campaign tracking

Attract, engage and convert online website visitors with relevant content and user-friendly functionality

Use industry trends and predefined triggers to identify and target key market accounts

Drive account research and monitor buyer intent signals and trigger-based alerts to identify accounts showing active research behavior; prioritize outreach accordingly

Stay current on emerging marketing technologies and AI tools; identify opportunities to apply new solutions that improve targeting, personalization, and campaign ROI

Qualification

Lead generationSalesforceMarketing automationData analysisB2B marketingMicrosoft OfficeTask managementCommunication skillsInterpersonal skillsTeamwork